A local family is using their late son’s voice to stop highway deaths. Monday marks one year since 18-year-old Robert Noah was killed traveling from the University of Mississippi to Jackson on Highway 7. Witnesses say that while Noah was driving on the two-lane road, the sun blinded him, causing him to drift into incoming traffic.Noah died in a head-on collision. A passenger in the other vehicle involved, Lizzie Tucker, also died. In a video released Monday, Noah’s family used artificial intelligence to simulate Noah’s voice, advocating for rumble strips on the highway.Rumble strips are grooves on the road to provide a warning to drivers. “Center line rumble strips are simple, affordable, and effective. Other states have already saved thousands of dollars by using them. We can do the same here. I can’t come back, but you can help stop another family getting the call that mine did,” said an AI-generated version of Noah in the video.In 2023, Mississippi was one of the states found to have the deadliest roads in the country.

, Miss. —

A local family is using their late son’s voice to stop highway deaths.

Monday marks one year since 18-year-old Robert Noah was killed traveling from the University of Mississippi to Jackson on Highway 7.

Witnesses say that while Noah was driving on the two-lane road, the sun blinded him, causing him to drift into incoming traffic.

Noah died in a head-on collision. A passenger in the other vehicle involved, Lizzie Tucker, also died.

In a video released Monday, Noah’s family used artificial intelligence to simulate Noah’s voice, advocating for rumble strips on the highway.

Rumble strips are grooves on the road to provide a warning to drivers.

“Center line rumble strips are simple, affordable, and effective. Other states have already saved thousands of dollars by using them. We can do the same here. I can’t come back, but you can help stop another family getting the call that mine did,” said an AI-generated version of Noah in the video.

In 2023, Mississippi was one of the states found to have the deadliest roads in the country.