At the center of this collaboration is a shared commitment to elevating the fan experience. Readers of The Athletic can now engage with video highlights integrated seamlessly into The Athletic’s storytelling, as well as within new video formats, including:
“The Athletic Spotlight”: The Athletic’s showcase video series where reporters explain how the biggest moments came to life by going behind the X’s and O’s for each key game or series.
Video Essays: Reporters from The Athletic will capture the key storylines and emotional narratives underpinning the most critical series and games throughout the playoffs.
“The Bounce Weekly-ish”: Bringing the voice and energy of The Athletic’s must-read daily NBA newsletter anchored by Zach Harper to new audiences with all the wit, humor and insights fans expect from one of The Athletic’s most trusted NBA experts.
“Our mission at The Athletic has always been to deliver the smartest, most insightful sports journalism anywhere — and now we’re taking that to the next level,” said Sebastian Tomich, chief commercial and development officer, The Athletic. “By integrating NBA and WNBA highlights into our storytelling, we’re not just showing fans what happened, we’re helping them understand why it mattered. This partnership lets us bring the game to life, giving our readers a richer, more connected experience across every article, recap and analysis.”