Home » Canada Travel News » United States, United Kingdom, Germany, France, Canada, Russia, Netherlands, Switzerland, Spain, and Sweden Ignite a Stunning 40 Percent Surge in Long-Haul Traveler Bookings to Thailand in 2024
Thursday, July 17, 2025
In 2024, Thailand is experiencing a remarkable surge in long-haul traveler bookings, with countries like the United States, United Kingdom, Germany, France, Canada, Russia, Netherlands, Switzerland, Spain, and Sweden leading the charge. This 40 percent increase in bookings is fueled by enhanced air connectivity, making it easier for international visitors from these key markets to explore Thailand’s unique blend of culture, stunning landscapes, and vibrant tourism offerings. The country’s growing appeal as a top-tier destination is further driven by its diverse attractions, ranging from pristine beaches and bustling cities to its rich history and wellness escapes.
In 2024, Thailand witnessed a significant rise in interest from long-haul travelers, as indicated by recent Airbnb data. The increase in air connectivity has fueled this surge, reflecting an expanding desire among international visitors, especially from Europe, North America, and Australia, to experience the country’s wide range of attractions—ranging from idyllic islands and rich cultural landmarks to wellness escapes and exceptional culinary experiences.
Airbnb recorded a nearly 40 percent* year-on-year rise in bookings for Thailand from long-haul travelers originating from major international markets. This solidifies Thailand’s reputation as a top-tier destination for global tourists.
The leading long-haul markets for Airbnb guests visiting Thailand in 2024 included:
United StatesUnited KingdomGermanyFranceCanadaRussiaNetherlandsSwitzerlandSpainSweden
Among these, France showed the highest growth in year-on-year bookings, with a remarkable 70 percent increase in 2024*. Other notable rises were observed from Spain, Switzerland, the UK, and the US, further underscoring the global appeal of Thailand as a sought-after destination.
In 2024, Thailand sees a 40 percent surge in long-haul traveler bookings, with key markets like the US, UK, Germany, France, and others leading the way. This growth is driven by improved air connectivity and the country’s increasing appeal, offering diverse attractions from cultural landmarks to stunning beaches.
“We’re witnessing a clear shift in global travel preferences, guests from long-haul geos are increasingly choosing Thailand not just for a holiday, but for deeper cultural discovery, wellness, and meaningful connection,” said Amanpreet Bajaj, Country Head for India and Southeast Asia. “As more travelers seek out authentic experiences beyond the usual, we see a real opportunity to support the dispersal of tourism beyond traditional hotspots, bringing its economic benefits to more local communities.”
Aligned with the Tourism Authority of Thailand’s strategy to attract high-value travelers from long-haul regions, Airbnb reported a significant 25% rise in long-term bookings (28 nights or more) in Thailand in 2024, compared to the prior year. This shift reflects an increasing desire among international visitors for authentic cultural experiences and more immersive travel, with long-term travelers making a notable impact on the local economy through extended visits and active community involvement.
Tags: Australia tourists, Canada, Destination News, europe travel, france, germany, international visitors, long-haul travelers, north america tourism, spain, Thailand Tourism, United Kingdom, United States
