Although the 2025-2026 television season doesn’t officially kick off until Monday, September 22, according to Nielsen’s calendar, for marketing purposes, ABC launched new seasons of both “The View” (Season 29) and “General Hospital” (Season 63) on Monday, September 8.
During the week of September 8-12, 2025, all-new broadcasts of “The View” were up +0.03 compared to the same week last year among Women 18-49 (0.22 rating vs. 0.19 rating) and up +0.05 year-over-year among Women 25-54 (0.33 rating vs. 0.28 rating), a marked improvement compared to the second full week of Season 28. The veteran chat fest averaged 2.281 million viewers, up +6,000 year-over-year. The show is already off to a great start with its best performance during its season premiere week since the start of Season 25 in 2021.
“General Hospital” saw week-to-week gains among Women 18-49, up +0.02 (0.19 rating vs. 0.17 rating), and among Women 25-54, up +0.04 (0.31 rating vs. 0.27 rating). The long-running soap opera attracted its largest overall audience in six weeks with 2.000 million viewers tuning in, marking just the third time since at least February 2025 that the series crossed the two million viewer mark. Additionally, the show was up +116,000 viewers week-to-week and up +168,000 compared to the same week last year.
Also at ABC, “GMA3” had the largest week-to-week gain across daytime broadcast, up +0.04 among Women 18-49 (0.14 rating vs. 0.10 rating) and Women 25-54 (0.20 rating vs. 0.16 rating), and saw both week-to-week and year-over-year gains among Total Viewers, up +159,000 and +62,000, respectively. The news program averaged 1.289 million viewers, its best performance in nine weeks (since the week of July 7-11, 2025).
“Beyond the Gates,” “The Bold and the Beautiful,” “The Young and the Restless”
CBS
“The Young and the Restless” saw week-to-week gains among Women 18-49, up +0.01 (0.20 rating vs. 0.19 rating), and among Women 25-54, up +0.02 (0.39 rating vs. 0.37 rating). The CBS soap opera averaged 2.900 million viewers, up +38,000 week-to-week.
Although the series saw an uptick of +1,000 viewers compared to its week ago performance among Total Viewers, overall “The Bold and the Beautiful” had a depressing week with just 2.467 million viewers tuning in, although still far and away much higher than the bulk of shows airing across daytime broadcast.
With its 0.18 rating among Women 18-49 and 0.34 rating among Women 25-54, the half-hour soap saw the largest year-over-year decline in the key sales demos, down -0.09 among Women 18-49 (0.18 rating vs. 0.27 rating) and down -0.07 among Women 25-54 (0.34 rating vs. 0.41 rating).
Other daytime broadcast shows experiencing week-to-week and year-over-year declines in the demos include repeats of both half-hours of “The Price is Right,” “TODAY 3rd Hour” and “NBC News Daily.” Although “TODAY with Jenna & Friends” was down week-to-week and year-over-year among Women 18-49, the fourth hour of the “TODAY” brand was flat week-to-week among Women 25-54, but down year-over-year.
While “Beyond the Gates” came back to original episodes with its most-watched week in 12 weeks (since the week of June 23-27, 2025) with 1.562 million viewers, the show tied its series low among Women 18-49 (0.16 rating) and set a new low among Women 25-54 (0.26 rating). Compared to the same week last year, when original episodes of “The Talk” returned for its 15th and final season, “Beyond the Gates” had +331,000 more viewers tuning in during its time slot in 2025 vs. “The Talk” in 2024 (1.562 million vs. 1.231 million), and was up +0.02 among Women 25-54 (0.26 rating vs. 0.24 rating).
Wrap-Up
What follows is a breakdown of how the daytime broadcast shows performed during the week of September 8-12, 2025 among Women 18-49 rating, Women 25-54 rating, including week-to-week and year-over-year performance comparisons.
Note*: Figures under the 2024 column for “Beyond the Gates” are compared to the performance of the former time slot occupant, “The Talk,” which returned with all-new episodes for its 15th and final season. “TODAY with Jenna & Friends” is compared with the performance of its predecessor, “TODAY with Hoda & Jenna.” Meanwhile, “GMA3” is compared with the performance of its predecessor, “GMA3: What You Need to Know.”
With the game show airing amended repeats, demos for “Let’s Make a Deal” were not available. The show also aired amended repeats during the same week last year. “The Price is Right” aired amended repeats during the comparable week last year.
Households and Total Viewers were not available at press time for “TODAY 3rd Hour” or “TODAY with Jenna & Friends.” Rankings will be updated if/when those figures become available.
Note**: “Beyond the Gates” and “The View” aired amended repeats during the week of September 1-5, 2025 (Last Week column).
September 8-12, 2025 Rankers (Week 51)
Women 18-49 Rating
Rank / Show / NetworkThis WeekLast Week20241. The Price is Right 2 (CBS) – R0.320.380.382. The Price is Right 1 (CBS) – R0.280.330.343. The View (ABC)0.220.13**0.194. TODAY 3rd Hour (NBC)0.200.250.26– The Young and the Restless (CBS)0.200.190.276. General Hospital (ABC)0.190.170.227. The Bold and the Beautiful (CBS)0.180.210.27– TODAY with Jenna & Friends (NBC)0.180.190.19*9. Beyond the Gates (CBS)0.16NR**0.17*10. GMA3 (ABC)0.140.100.14*11. NBC News Daily (NBC)0.090.130.15NR. Let’s Make a Deal 2 (CBS) – RNR*NR*NR*NR. Let’s Make a Deal 1 (CBS) – RNR*NR*NR*Source: Nielsen (Live+Same Day) – September 8-12, 2025
Women 25-54 Rating
Rank / Show / NetworkThis WeekLast Week20241. The Price is Right 2 (CBS) – R0.540.560.532. The Price is Right 1 (CBS) – R0.480.480.493. The Young and the Restless (CBS)0.390.370.444. TODAY 3rd Hour (NBC)0.340.390.37– The Bold and the Beautiful (CBS)0.340.330.416. The View (ABC)0.330.21**0.287. General Hospital (ABC)0.310.270.348. TODAY with Jenna & Friends (NBC)0.300.300.29*9. Beyond the Gates (CBS)0.26NR**0.24*10. GMA3 (ABC)0.200.160.23*11. NBC News Daily (NBC)0.160.180.22NR. Let’s Make a Deal 2 (CBS) – RNR*NR*NR*NR. Let’s Make a Deal 1 (CBS) – RNR*NR*NR*Source: Nielsen (Live+Same Day) – September 8-12, 2025
Households
Rank / Show / NetworkThis WeekLast Week20241. The Price is Right 2 (CBS) – R2.22.3N/A*2. The Price is Right 1 (CBS) – R1.92.0N/A*3. The Young and the Restless (CBS)1.81.82.04. The Bold and the Beautiful (CBS)1.61.51.85. The View (ABC)1.50.8**1.66. Let’s Make a Deal 2 (CBS) – R1.31.3N/A*7. General Hospital (ABC)1.21.21.28. Let’s Make a Deal 1 (CBS) – R1.11.1N/A*9. Beyond the Gates (CBS)1.00.7**0.8*10. GMA3 (ABC)0.80.70.8*11. NBC News Daily (NBC)0.70.70.8N/A. TODAY 3rd Hour (NBC)N/A*N/A*N/A*N/A. TODAY with Jenna & Friends (NBC)N/A*N/A*N/A*Source: Nielsen (Live+Same Day) – September 8-12, 2025
Total Viewers (In Millions)
Rank / Show / NetworkThis WeekLast Week20241. The Price is Right 2 (CBS) – R3,9614,074N/A*2. The Price is Right 1 (CBS) – R3,2663,475N/A*3. The Young and the Restless (CBS)2,9002,8622,9894. The Bold and the Beautiful (CBS)2,4672,4662,6895. The View (ABC)2,2811,254**2,2756. Let’s Make a Deal 2 (CBS) – R2,1232,336N/A*7. General Hospital (ABC)2,0001,8841,8328. Let’s Make a Deal 1 (CBS) – R1,8641,931N/A*9. Beyond the Gates (CBS)1,5621,122**1,231*10. GMA3 (ABC)1,2891,1301,227*11. NBC News Daily (NBC)1,1141,1021,158N/A. TODAY 3rd Hour (NBC)N/A*N/A*N/A*N/A. TODAY with Jenna & Friends (NBC)N/A*N/A*N/A*Source: Nielsen (Live+Same Day) – September 8-12, 2025
The numbers above are calculated using Live+Same Day viewing and DVR playback, defined as 3:00 a.m.-3:00 a.m., and are courtesy of Nielsen. Ratings are the percentage of TV viewers in the U.S. who tuned into a specific television program.
Beginning August 31, 2020, national ratings include Out of Home (OOH) viewing. Previously, ratings did not include OOH viewing. Averages are based on regular telecasts.
LEGEND
P = PremiereR = RepeatS = SpecialNR = Not Rated / Not RankedN/A = Not Available* denotes further information
Summary (Preemptions/Schedule Changes)*
“General Hospital” was mostly preempted on Wednesday, September 10 due to an ABC News special report on the Charlie Kirk assassination. The episode aired for just 14 minutes, per Nielsen. Despite the preemption, the show’s weekly average is based on five days (Monday through Friday).
“GMA3” was retitled to “GMA-ABC” on Wednesday, September 10 due to an ABC News special report on the Charlie Kirk assassination. The retitled telecast is excluded from the program’s weekly and season averages. The weekly average is based on four days (Monday, Tuesday, Thursday and Friday).
“Let’s Make a Deal” aired amended repeats. The show’s ratings will not factor into its season average.
“NBC News Daily” was retitled to “NBC News Daily-ND” on Wednesday, September 10 due to an NBC News special report on the Charlie Kirk assassination. The retitled telecast is excluded from the program’s weekly and season averages. The weekly average is based on four days (Monday, Tuesday, Thursday and Friday).
“The Price is Right” aired amended repeats. The show’s ratings will not factor into its season average.
Households and Total Viewers were not available at press time for “TODAY 3rd Hour” or “TODAY with Jenna & Friends.”