A sponsor-driver partnership might seem like just a way to earn sponsorship money in exchange for a little brand presence, but in some cases, there is more to it. For example, Brad Keselowski’s partnership with BuildSubmarines.com. At the upcoming New Hampshire Motor Speedway race, the #6 driver is yet again piloting one of their schemes, but this time with a Major League Baseball twist.
What Is Special About Brad Keselowski’s New Hampshire Ride?
If you recall, RFK Racing announced a partnership with BlueForge Alliance back in 2023. According to the press release, BlueForge Alliance is a nonprofit partner supporting the U.S. Navy’s Submarine Industrial Base Program. It is dedicated to promoting careers in the SIB and revitalizing America’s manufacturing workforce through its BuildSubmarines.com initiative.
In a multi-season deal, they committed to sponsoring 18 races per season across two of their three Cup teams. And over the seasons, it’s featured on all three cars from time to time: Keselowski’s, Ryan Preece’s #60 car, or the #17 car of Chris Buescher.
When this deal was announced, Keselowski was pumped to be a part of this initiative. Back then, he had said, “I’m proud to support a cause of such vital significance to our country with this new partnership. The synergies between a NASCAR team and our military’s needs to stay on track fast are countless. We hope to inspire the workforce of the next generation across the country when they see RFK race and hear our message.”
⚾️ x 🏁@keselowski will sport this special @RedSox paint scheme at @NHMS! pic.twitter.com/TKv5p2Hmxb
— NASCAR (@NASCAR) September 18, 2025
As NASCAR heads to New England, Keselowski is bringing a BuildSubmarines.com paint scheme with the classic blue, red, and white colors. But that’s not it. This scheme has a crossover from the MLB giants, the Boston Red Sox.
While RFK Racing had revealed this paint scheme two months ago, NASCAR shared the glimpse on their X handle ahead of the race.
The car will feature red socks, be it the side panel or the hood. Surprisingly, Keselowski got the Red Sox car, not Preece, who has also been vocal about being a big Red Sox fan.
MORE: Jaw-Dropping Stat Reveals Brad Keselowski’s Lasting Impact on 2025 NASCAR Playoffs
Nonetheless, it is a special race for Keselowski, as New Hampshire was where their partnership with BlueForge Alliance started two years back. He has a decent record as well.
However, both times he won, it was with Team Penske. His best with RFK was a P5 in 2023. But still, if we consider all the times he’s raced there, he bagged 10 top 5s and 16 top 10s. So he could have a shot at getting his first win of the season at New Hampshire.