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Glossier, the cult-favorite skincare and makeup label known, has released a limited-edition Glossier × WNBA sweatshirt priced at $85. The hoodie marks the brand’s first-ever merch collaboration with the league, positioned as a “very, very limited” drop.
The release comes as Glossier renews and expands its partnership with the WNBA, now in its fourth year, which includes activations at marquee league events, WNBA-themed content and increased visibility across social and digital platforms.
LIMITED-EDITION
Glossier x WNBA Hoodie
Glossier became the WNBA’s first official beauty partner in 2020, launching the collaboration through its Body Hero campaign that spotlighted eight players, including Sue Bird, speaking about beauty, identity, and confidence. That small athlete-focused campaign quickly expanded into a league-level partnership, with Glossier signage appearing courtside and products seeded to players. In 2024, the collaboration was renewed, signaling a deeper commitment to producing content around athletes’ stories and expanding Glossier’s presence in women’s basketball. That same year, Glossier became the official beauty partner of USA Basketball’s women’s team, gifting products to Olympians and aligning its brand with international play.
As women’s sports continue to draw record audiences (WNBA games this season hit an all-time high in attendance and national viewership), beauty and fashion brands are accelerating their investment in the space. Companies like Rihanna’s Fenty Beauty, Maybelline, and Mielle have recently partnered with individual WNBA players, while Nike and Adidas have expanded their women’s basketball apparel lines to tap into the growing fan base. Glossier’s early entry in 2020 positioned it as a first mover, giving the brand credibility as more competitors arrive.
The new sweatshirt, especially with its limited run, creates the exclusivity and resale buzz that scarcity-driven sports merch thrives on.
Buy Glossiers’ WNBA sweatshirt here before it sells out.