Report Overview
The U.S. Electric Shavers Market size is expected to be worth around USD 6.1 Billion by 2034, from USD 3.2 Billion in 2024, growing at a CAGR of 6.7% during the forecast period from 2025 to 2034.
The U.S. Electric Shavers Market is experiencing steady growth, driven by increasing demand for grooming products among men. As consumers look for convenience and efficiency, electric shavers offer a practical solution for daily grooming routines. Technological advancements in electric shaver design, such as cordless models and advanced battery life, are fueling this growth.
In addition, rising awareness about personal grooming has resulted in higher adoption rates of electric shavers across various age groups. These devices are not only preferred for their ease of use but also their ability to deliver a smoother shave compared to traditional razors. Furthermore, the trend toward premium, high-quality products continues to shape the market.
Opportunities for expansion are abundant, especially with the increasing popularity of online retail platforms. E-commerce channels enable brands to reach a broader audience, especially in niche segments like luxury or eco-friendly electric shavers. Additionally, subscription-based models have gained traction, allowing consumers to easily access grooming products, creating a strong revenue model for companies.
The U.S. government has shown interest in promoting sustainable products, which has led to an increase in investments directed toward the development of energy-efficient electric shavers. Many manufacturers are focusing on creating products that consume less power and use recyclable materials to align with growing environmental consciousness.
Brand loyalty plays a key role in the U.S. Electric Shavers Market. According to a recent survey, 89% of respondents preferred Gillette over other brands, making it the leader in the market. This indicates that consumer trust remains a significant factor in driving the demand for established brands in the electric shaver sector.
Moreover, the competitive landscape remains dynamic, with brands continuously innovating and introducing new features to differentiate themselves. This includes smart shavers with customizable settings and longer battery life, designed to cater to the evolving needs of consumers. As the market grows, competition is expected to intensify, further pushing brands to innovate.
Key Takeaways
The U.S. Electric Shavers Market is expected to reach USD 6.1 Billion by 2034, from USD 3.2 Billion in 2024, growing at a CAGR of 6.7% from 2025 to 2034.
Rotary Shavers hold a dominant market position in the By Product segment, with a 48.9% share in 2024.
Cordless Electric Shavers dominate the By Type segment with a 75.7% share in 2024.
Men dominate the By End-user segment, holding an 82.5% share in 2024.
Hypermarkets & Supermarkets lead the By Distribution Channel segment with a 41.4% share in 2024.
By Product Analysis
Rotary Shavers dominates with 48.9% due to its widespread availability and ease of use.
In 2024, Rotary Shavers held a dominant market position in the By Product Analysis segment of U.S. Electric Shavers Market, with a 48.9% share. Their popularity stems from the flexibility and precision they offer, making them ideal for various hair types and styles. Their widespread use in the market is driven by ease of use and high user satisfaction.
Hybrid shavers have also gained traction, though they hold a smaller market share compared to rotary shavers. Their versatility, combining features of both rotary and foil types, offers users a more customizable experience. This growing interest in hybrid technology points toward an evolving market preference for multifunctional products.
Foil Shavers, while efficient for close shaves and sensitive skin, continue to hold a relatively smaller share in the market. They are favored for their precision and smooth finish, but their size and complexity compared to rotary models have contributed to their niche appeal.
By Type Analysis
Cordless Electric Shavers dominates with 75.7% due to increased convenience and portability.
In 2024, Cordless Electric Shavers held a dominant market position in the By Type Analysis segment of U.S. Electric Shavers Market, with a 75.7% share. Their appeal lies in their portability, enabling consumers to use them on the go. The convenience of charging and using them without being restricted by cords is a major growth driver.
Corded electric shavers, while still available, have seen a decline in demand. These models are preferred by some users for their continuous power supply and often more robust motor capabilities. However, their lack of portability and the growing preference for cordless options have limited their market share.
By End-user Analysis
Men dominate with 82.5% share in the By End-user Analysis segment of U.S. Electric Shavers Market.
In 2024, Men held a dominant market position in the By End-user Analysis segment of U.S. Electric Shavers Market, with an 82.5% share. This substantial share reflects the long-standing tradition of men using electric shavers for daily grooming. Additionally, evolving trends in male grooming, including a preference for convenience, further reinforce the segment’s growth.
The women’s segment, while smaller, has seen steady growth. Women are increasingly opting for electric shavers due to their convenience and comfort. This shift reflects a broader trend of women embracing personal grooming technologies that save time and offer flexibility.
By Distribution Channel Analysis
Hypermarkets & Supermarkets dominate with 41.4% share in the By Distribution Channel Analysis segment of U.S. Electric Shavers Market.
In 2024, Hypermarkets & Supermarkets held a dominant market position in the By Distribution Channel Analysis segment of U.S. Electric Shavers Market, with a 41.4% share. These retail outlets are favored due to their accessibility, offering customers the chance to compare different models in person. Furthermore, they provide the convenience of in-store purchasing for immediate product availability.
Specialty Stores, with their targeted offering, remain a strong competitor, albeit with a smaller share. These stores cater to a specific consumer base seeking expert advice and premium product offerings, positioning them as a reliable choice for discerning shoppers.
Online platforms have also seen significant growth, driven by the ease of browsing and ordering from home. However, online shopping is still in competition with brick-and-mortar stores for product visibility and direct consumer engagement.
Others, including direct brand outlets and niche retailers, contribute a smaller share of the market. These outlets often focus on premium or exclusive products, appealing to a specific subset of consumers looking for specialized electric shavers.
Key Market Segments
By Product
Rotary Shavers
Hybrid
Foil Shavers
By Type
By End-User
By Distribution Channel
Hypermarkets & Supermarkets
Specialty Stores
Online
Others
Drivers
Growing Adoption of Personal Grooming Among Consumers Drives Market Growth
In recent years, personal grooming has become a key part of many consumers’ daily routines. Men, in particular, are increasingly recognizing the importance of looking well-groomed, which is driving up the demand for electric shavers.
Consumers are shifting toward products that offer precision and ease, and electric shavers fit this need perfectly. The growing adoption of grooming as part of self-care has contributed to increased sales, as more individuals see the value in investing in high-quality grooming tools.
This trend is not only limited to men; an increasing number of women are also using electric shavers for facial and body hair removal, expanding the market. With an increased focus on self-presentation and personal hygiene, electric shavers are being recognized for their efficiency, convenience, and effectiveness compared to traditional razors.
As consumers prioritize grooming in their daily routines, electric shavers are becoming a staple in many households. The product’s ease of use and time-saving benefits make it an attractive option for individuals looking for an efficient and modern grooming experience. This shift toward regular grooming is expected to continue driving market growth, as more people adopt electric shavers as part of their grooming routine.
Restraints
Intense Competition from Manual Shaving Products and Traditional Razors Limits Growth
Despite the rapid growth of the electric shaver market, it faces intense competition from traditional shaving methods, especially manual razors. Manual razors continue to dominate due to their affordability, simplicity, and familiarity.
Many consumers still prefer them because they are easy to use and widely available, making them a staple in the grooming industry. The low cost of manual razors is another barrier that makes it difficult for electric shavers to capture a larger share of the market.
Additionally, the limited battery life of some electric shavers can be a significant drawback for consumers. While manual razors require no power, electric shavers need regular charging. Short battery life or slow charging times can deter potential buyers from making the switch to electric shavers, especially when manual razors are more straightforward and convenient.
Furthermore, many consumers are unaware of the advanced technologies embedded in newer electric shavers, such as skin sensors, waterproofing, or multi-functionality. This lack of awareness limits the overall appeal of electric shavers, especially when consumers are not fully aware of the benefits that these innovations offer. Thus, the continued popularity of manual razors and the relatively low awareness of advanced electric shaver technologies remain key restraints on market growth.
Growth Factors
Expansion of E-commerce Platforms for Electric Shaver Sales Drives Market Growth
E-commerce platforms are significantly driving the growth of the electric shaver market. Consumers are increasingly turning to online shopping due to its convenience and ease. With the rise of online marketplaces like Amazon and niche grooming websites, electric shaver manufacturers have expanded their reach to a wider audience. These platforms provide detailed product information, customer reviews, and easy price comparisons, all of which make shopping for electric shavers easier than ever.
The ability to shop from home has made purchasing grooming products more accessible, especially for those with busy lifestyles. E-commerce has made it possible for consumers to browse a wide range of electric shavers, from high-end models to more affordable options. This expanded access is expected to contribute to the overall growth of the market.
Moreover, e-commerce platforms allow for greater visibility of emerging brands and innovations, which would otherwise struggle to gain shelf space in brick-and-mortar stores. Exclusive online deals, discount offers, and subscription services also make e-commerce platforms an attractive option for purchasing electric shavers. As e-commerce continues to grow, it is anticipated that the online segment will become an even more significant driver of market growth in the coming years.
Emerging Trends
Increased Consumer Focus on Customizable Shaving Experience Drives Market Trends
The trend towards customization in electric shavers is gaining momentum as more consumers seek products tailored to their personal grooming preferences. Many users now expect to adjust the speed, intensity, and other features of their shaver, allowing them to personalize the shaving experience. This demand for customized shaving is pushing manufacturers to innovate and design electric shavers that offer multiple settings, giving users greater control over their grooming routine.
Along with customization, the integration of smart technology in electric shavers is becoming a key trend. Smart electric shavers, which can connect to mobile apps, allow users to track their shaving habits, monitor battery levels, and even receive personalized grooming recommendations. The appeal of these smart features is especially evident among tech-savvy consumers who seek more advanced, connected devices in their daily lives.
Furthermore, the market is seeing a rise in wet and dry electric shavers, providing flexibility for users who want to shave in the shower or on-the-go. Electric shavers with multi-functional capabilities are also in demand. These all-in-one devices cater to consumers who want trimmers, shavers, and other tools combined into a single product. These trends indicate a shift towards products that meet both practical needs and offer a customizable, high-tech grooming experience.
Key U.S. Electric Shavers Company Insights
Andis Company is a prominent player known for its strong legacy in grooming and personal care products. The company has been focusing on innovation and expanding its range of professional-grade electric shavers. Its products cater to both consumers and professionals, making it a go-to choice in the grooming industry. In 2024, Andis is expected to maintain its position by leveraging its reputation for quality and durability.
Conair Corporation holds a significant share in the electric shaver market, primarily through its acquisition of various grooming brands. Its strong portfolio includes highly regarded products like the Cuisinart shavers. In 2024, Conair is projected to continue expanding its presence with value-driven products, catering to a wide range of consumers, particularly in the mass-market segment.
Koninklijke Philips N.V. is a global leader, known for its high-tech and innovative approach to personal care products. Its electric shavers are equipped with cutting-edge technology, such as the SenseIQ system and multi-directional heads, positioning the company as a top choice for premium consumers. Philips’ continued focus on technological advancements and sustainability is expected to drive its dominance in the market in 2024.
Manscaped, Inc. has rapidly gained popularity, especially in the male grooming segment. With a focus on products designed for precision grooming, Manscaped has built a loyal customer base. As the trend of male self-care and grooming continues to rise in 2024, Manscaped is likely to capitalize on its specialized product offerings and brand recognition.
Top Key Players in the Market
Andis Company
Conair Corporation
Koninklijke Philips N.V.
Manscaped, Inc.
Panasonic Corporation
Procter & Gamble
Spectrum Brands, Inc.
Vega
Wahl Clipper Corporation
Walker & Company Brands
Recent Developments
In March 2024, Razor Group acquired US-based Amazon aggregator Perch, marking a strategic expansion in the e-commerce space, while also announcing a Series D financing round to bolster its growth with new investments.
In May 2025, Mercurius Media Capital invested $2M in Groomie, supporting the direct-to-consumer grooming brand’s scaling efforts, fueling its market penetration and product development.
Report Scope