Michael Jordan’s Jumpman logo isn’t just dominating sneakers it’s also burning rubber on NASCAR tracks. Since the launch of 23XI Racing, Jordan Brand has found creative new ways to merge sneaker culture with motorsports, especially through bold, story-driven paint schemes.
From Carolina Blue tributes to rebellious “Banned” liveries, these designs go way beyond branding. They tell stories, honor legacies, and bring streetwear energy to the speedway.
With Tyler Reddick at the wheel, the Jumpman has built a surprising but stylish presence in the NASCAR world. Below, we rank the five best Jordan-themed paint schemes to ever hit the track.
5. “Carolina Blue” Jumpman
It was a nostalgic nod to Jordan’s legacy before the NBA, perfectly timed for one of the sport’s most prestigious races. Visually, it was one of the cleanest Jordan schemes as its simple, powerful, and deeply personal.
The color blocking echoed the same visual appeal that makes Carolina blue Jordans such a hit on shelves. The UNC palette is huge in Jordan lore, and 23XI Racing nailed the execution by keeping the livery sleek rather than overloaded. While it didn’t have the narrative punch of some others on this list, it belongs here for its crispness and cultural relevance alone.
Image via Jordan Brand
The look was inspired directly by one of the most iconic sneakers in the Jordan catalog: the AJ3 “Black Cement.” It featured the signature elephant print wrapping around the rear, bold red accents, and matte black detailing across the body.
Not only did it look like a wearable sneaker on wheels, but it also backed it up with performance as Busch took the win that weekend. The historical significance of this scheme is huge. It marked the true entry of Jordan Brand into NASCAR aesthetics, going beyond ownership and into visual identity.
The fact that it came with a W solidifies its legacy. From a design standpoint, it proved that sneaker culture could be translated directly into motorsport and actually look good doing it.
3. Chicago All-Jordan Paint Scheme
Image via 23XI Racing
Racing through the streets of Chicago, Tyler Reddick rolled out with one of the most ambitious Jumpman designs to date. This “All-Jordan” scheme featured a collage of legendary Jordan moments and branding, including an actual image of MJ himself mid-air plastered on the side.
It wasn’t subtle. It was big, bold, and unapologetically Chicago. The car essentially functioned as a moving Jordan Brand tribute, capturing the iconography and electricity of MJ’s entire legacy.
While the busier visual might not appeal to minimalists, the point here wasn’t subtlety it was celebration. This was for the hometown fans. On top of that, the urban setting of the race only enhanced the impact.
Seeing that car whip around streets instead of ovals felt like a perfect crossover between streetwear and speed. It blurred the lines between sneaker culture, Chicago sports history, and high-octane NASCAR, making it one of the most unique paint schemes ever fielded.
2. Howard White Tribute Paint Scheme
Image via 23XI Racing
The livery was bold in color highlighting red, white, and black elements. This wasn’t a direct sneaker tribute. It was a reflection of the behind-the-scenes figures that helped build the Jordan empire.
Howard White has been pivotal in shaping the ethos of the brand, and this scheme brought his contributions front and center. Reddick wore special cleats, the team rocked custom gear, and the broadcast amplified the tribute throughout the race weekend.
In a sport where paint schemes often come and go, this one stood out because it honored a real person’s legacy, not just a logo. And it did so with taste and respect.
1. Air Jordan 1 “Unbannable”
Image via Trading Paints
Coming in at Number 1 is Reddick’s “Unbannable” scheme, which ran during the 2025 Clash at the Coliseum. This waas a cultural reference, a legal middle finger, and a design masterclass all in one.
It was a direct tribute to the shoe that got MJ fined by the NBA and gave birth to sneaker marketing as we know it. This scheme dropped in the middle of legal tension surrounding NASCAR’s charter agreement.
The term “Unbannable” wasn’t only about the shoe it was a message to the league itself. The car oozed attitude and rebellion, much like the AJ1 itself. It captured what Jordan Brand does best: take risk, own legacy, and make it look good.
No other paint scheme has embodied the sneaker–racing crossover this perfectly. It’s the definition of what a Jumpman car should be: bold, defiant, and unforgettable.
Jordan Brand’s footprint in NASCAR keeps getting bigger, and it’s showing up both on the cars and off the track. Michael Jordan was recently spotted at Charlotte Speedway rocking the unreleased Air Jordan 11 “285” a pair that hints more colorways might be on the horizon.
Each of the paint schemes show how Jordan Brand’s identity is shifting in the racing world. They pull from old-school energy while pushing something new, sharp, and fast. What started on the basketball court is now on the racetrack, and NASCAR’s quickly becoming the next top thing for the Jumpman story.