Meghan Markle teased an upcoming As Ever launch slated for October 28.The Duchess of Sussex shared an Instagram video instructing her followers to “save the date.”In the short clip, Markle frolics in an orchard wearing a little black dress.
Meghan Markle broke out a wardrobe staple to reveal her brand As Ever’s upcoming launch. On Thursday, the Duchess of Sussex shared a new Instagram video instructing her followers to “save the date” of October 28.
In the short clip, Markle frolics in an orchard wearing a little black dress. She paired the simple, sleeveless design with a chunky cropped cardigan and boots, as well as a tousled updo.
Last month, the Duchess seemingly hinted at another possible As Ever expansion with a new Instagram Stories upload. After successfully debuting her line of jams, honeys, and other pantry staples, Markle launched her first As Ever wine back in July.
Now, there seems to be hope of Markle one day launching home decor: she shared a rare video from the inside of her living room, depicting her beagle lounging on a bouclé armchair. Just off to the right is a vase of flowers imprinted with As Ever’s insignia.
Meghan Markle’s As Ever Napa Valley Rosé.
As Ever
“Delphinium, Nigella, Veronica—meet As ever,” Markle wrote, referencing her arrangement. “With garden roses and Queen Anne’s lace (and a very sleepy Mia). Looking lovely, ladies.”
The Duchess’s choice of Queen Anne’s lace, a flowering plant, is also a subtle nod to her husband’s royal lineage: although Queen Anne is not technically a relative of his, she ruled Great Britain from 1702 to 1714.
Per People, As Ever isn’t currently working on a home decor line, but upon filing her trademark application for the brand, Markle did list the category as an area of interest, meaning it could be coming sometime in the future.
Meghan Markle’s Instagram Stories on September 26, 2025.
Meghan Markle/Instagram