MSNBC will no longer exist later this month.
The cable news network, starting Nov. 15, will be MS Now or “My Source for News, Opinion, and the World.”
No longer will the iconic peacock logo associated with NBC be a part of the brans. Instead, a red, white and blue color scheme will be implemented.
“The same familiar and trusted hosts and journalists who make sense of what is happening in Washington, across the country, and around the world will still be here — on the same channel, at the same time,” a MSNBC statement read on the site.
“Our mission remains unchanged. You’ll find the same commitment to justice, progress, and the truth.”
The change is part of the move to a new media company, VERSANT, and MSNBC will no longer be part of NBCUniversal.
MSNBC President Rebecca Kutler explained in a memo at the time that this transition prompted the need for a facelift for the brand.
“During this time of transition, NBCUniversal decided that our brand requires a new, separate identity,” Kutler wrote. “This decision now allows us to set our own course and assert our independence as we continue to build our own modern newsgathering operation.”
Viewers can use their provider’s channel finder or channel guide to locate MS NOW.
Providers include Verizon Fios, Xfinity/Comcast, Spectrum/Charter, Optimum/Altice, DIRECTV, DISH, Contour TV/Cox and others.
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