Gay bar crawl and PinkPantheress concert appearance – key online moment in Mamdani’s campaignpublished at 14:41 GMT
14:41 GMT
Image source, Getty Images
As we’ve been reporting, Mamdani’s savvy use of social media was a part of his successful bid to become mayor.
We’ve taken a look back at some of the most memorable moments from his “chronically online” campaign.
Gen Z scavenger hunt
Back in August, the aspiring mayor put on a scavenger hunt around New York landmarks, parking himself at the final clue to hand out prizes.
His TikTok video announcing the hunt drew over two million views, and US media reported thousands of attendees.
Gay bar crawl in Brooklyn
To mark Halloween weekend, Mamdani visited six gay bars across Brooklyn.
Footage of the crawl, posted on his TikTok account, shows Mamdani meeting supporters in the queues, addressing crowds on stage and even getting behind the decks.
The TikTok has almost 700,000 views.
PinkPantheress concert
A week ago, Mamdani made a surprise appearance in the front row at a Brooklyn concert for pop star PinkPantheress, with the words “our time has come, vote Nov 4” written on his hands.
Footage of the moment shared by Billboard racked up over 300,000 views on Instagram.
A resurfaced rap video
While not made as part of his mayoral campaign, a resurfaced music video of Mamdani drove some big numbers on social media.
Posted on YouTube six years ago under his musician moniker Mr Cardamom, the rap video features Mamdani – wearing just an apron – rapping about his Nani, or grandmother.
It has almost 800,000 views.
Image source, YouTube/Mr Cardamom