Peacock Performance View feature is available now for all NBA games streaming on Peacock. The new viewing mode features an on-screen data overlay that illustrates deep analytics and helps fans understand what might happen before it occurs on the court.
After teasing Performance View ahead of the tip-off of the new NBA on NBC/Peacock package, the alternate viewing mode officially debuted last week for Peacock’s NBA Coast 2 Coast Tuesday on Nov. 4. Beginning with last night’s Peacock NBA Monday game (Wizards vs. Pistons) and continuing with tonight’s Coast 2 Coast Tuesday games (Celtics vs. 76ers and Nuggets vs. Kings), Peacock Performance View is now available on all games.
Performance View offers on-scree data overlays such as player-pointer graphics and real-time stats that break down the game on a whole new level and help fans understand what might happen before it actually does. Viewers can see graphically when player is on a shooting streak, where they are most likely to score from next, when a player is open to receive a pass, and more.
“It’s as if you’re seeing things before they happen while you’re watching the game,” John Jelley, SVP, product and UX, NBCUniversal Media Group, told SVG prior to the season tipping off.
Peacock Performance View mode, which will launch later this season, lets fans view real-time stats that break down the game. On-screen data overlay helps fans understand what might happen, before it does.
Performance View can be accessed directly through the NBA hub on Peacock and, starting later this season, viewers will be able to toggle the feature on or off seamlessly within the livestream. The backend has also been fully integrated with the on-air graphics from the main broadcast to avoid duplicating stats or elements on the screen.
Although Amazon Prime Video’s Prime Vision viewing experience has proved a big hit with NFL fans on Thursday Night Football, Jelley believes Performance View will appeal more to the masses. “We’re trying to appeal more to the casual fan in addition to the avid fan. Everything we’ve been testing is through that lens: how do you engage a casual consumer that hasn’t experienced basketball much in the past, while also appealing to the avid fan audience that wants to go deeper?
“We feel that we struck that balance perfectly during the Olympics, and we found a lot of success in that,” he continues. “During the Olympics, we got 25% of all Olympics viewers to use multiview. Our goal here is to get users trying out these experiences and, by having that close integration on-air, making it easy for people to discover them.”