Welcome to The Week 11 Everything Report — where we break down everything you need to know from Week 10’s games, heading into Week 9 and beyond.
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3 Key Takeaways
1. Sean McVay, Kyle Shanahan, and… Dan Campbell. Albert Einstein, Stephen Hawking, and… Dan Campbell.
I can’t help but laugh (and also seethe with jealousy) that the Lions demoted their offensive play-caller (John Morton) in Week 10. Apparently, averaging 29.9 points per game (2nd-most, behind only the Colts) wasn’t good enough for Dan Campbell. He thought he could do better — and he did. Detroit put up 44 points and 546 yards (the 2nd-most yards by any offense in any game this season) against the Washington Commanders.
Campbell might look like a jock, and he’s leaned into the “meathead” persona — but don’t let that fool you. What’s the opposite of a fake sharp? That’s Dan Campbell.
Ben Johnson gets most of the credit for resurrecting Jared Goff’s career, but the true turning point actually came in 2021, when Campbell took play-calling duties from Anthony Lynn. The following season, Campbell handed the reins over to Johnson, but this was always much more of a collaborative process than you might have been led to believe. Heck, Goff’s passer rating is actually higher with Campbell calling plays than it was with Johnson.
Jared Goff – Passer Rating by Play-Caller
John Morton: 115.2 (8 games)
Dan Campbell: 106.9 (7 games)
Ben Johnson: 102.7 (51 games)
Sean McVay: 94.1 (62 games)
Anthony Lynn: 85.3 (8 games)
Rob Boras: 63.6 (7 games)
— Scott Barrett (@ScottBarrettDFB) November 10, 2025
Because of this play-calling change, and because we’re talking about the Lions — easily one of the three best and most important offenses in football — it’s worth making note of what changed, what looked different, and who stands to benefit.
In Week 10, the Lions:
Used play-action on a season-high 51.5% of Goff’s dropbacks — up from 28.6% across the first nine weeks. Remember, this is one of the most potent efficiency hacks in football.
Used motion on a season-high 78.8% of dropbacks — up from 62.2% (or 56.2% in road games). Another cheat code. Like with play-action, this is one of the top cheat codes a play-caller has at their disposal.
Posted their highest PROE of the season (+3.4%), and their 2nd-highest in a road game since early 2023. Detroit’s staying aggressive late in positive blowouts is a significant reason why Goff stacks or Detroit onslaught stacks would take down DFS tournaments at an inordinately high rate throughout the Ben Johnson era.
Increased under-center rate to a season-high 48.5% (up from 27.5%) and cut 11-personnel usage to a season-low 54% (down from 70%) — two more newly discovered efficiency hacks [1, 2] and two of the top cutting-edge trends of the 2025 season.
Just based on this alone, even if Detroit didn’t just have one of their best games in years, I would have told you to boost all Detroit players moving forward. Well, maybe not all Detroit players. Let’s take a look at how player utilization differed in Week 10:
Detroit’s backfield looked exactly like it did in 2024. You remember what happened last year with this backfield, right? Prior to his injury, David Montgomery out-carried Jahmyr Gibbs (with just 6 fewer targets), but Gibbs still out-produced Montgomery 18.3 FPG to 16.6. This year, heading into Week 10, Gibbs had a much larger stranglehold over the backfield (with 24 more carries and twice as many targets as Montgomery), but wasn’t as productive as he was last year (18.2 FPG), nor as efficient (4.88 YPC vs. 5.65). In Week 10, we saw a more even split in usage — Gibbs and Montgomery split carries evenly (15 to 15) and Montgomery hit a season-high 54.4% snap share. But Gibbs was back to his impossibly hyper-efficient self, averaging an absurd 9.5 YPC and scoring 38.2 fantasy points on just 14.3 XFP. Rather than lament the dropoff in volume, I’m bullish — perhaps Campbell has re-unlocked Gibbs’ hyper-efficiency. Even if not, a more efficient, more productive, and more aggressive offense should be more valuable to Gibbs than the loss of a few extra (non-red zone) carries per game is detrimental.
The passing distribution also shifted to resemble its appearance from last season. Amon-Ra St. Brown had exceeded a 25% target share in a league-leading seven straight games but fell to 22.9% in Week 10, barely ahead of Jameson Williams (20.0%). St. Brown finished with just 5 receptions (one above his season-low) and finished under 70 yards for just the third time in nine games. Believe it or not, last year, Williams had more games over 75 receiving yards (8) than St. Brown (5). But this year, Williams has been extremely boom-or-bust, or maybe even worse than that: a total non-factor. But Week 10 was a major step in the right direction; Williams recorded season-highs across the board — 6 catches, 119 yards, 23.9 points — along with a 25% first-read target share (his 2nd-highest of the season).
Maybe Campbell was just squeaking the greasy wheel after weeks of promising to get Williams going. Or maybe this is a genuine shift back toward the 2024 balance we saw between ARSB and Williams.
Either way, I’m upgrading basically every Lions player — except maybe St. Brown, just because he was already in the midst of a career year (22.3 FPG entering the week, +1.6 FPG more than his previous best). But I wouldn’t call him a sell-high, either. Ultimately, this is only one week of data, so for now, it’s just something we’ll keep monitoring — with the main takeaway being: Dan Campbell might secretly be one of the sharpest offensive minds in football.
2. The Players With The Easiest Remaining Schedules At Each Position
Now that we’re approaching typical fantasy league trade deadlines and are only four weeks away from the start of the fantasy playoffs, we should know enough about the league’s defenses for schedule analysis to become very valuable. Last year, we were telling readers to buy Jonathan Taylor ahead of the fantasy playoffs (in which he averaged 26.2 FPG after scoring just 14.2 FPG up to that point).
But for many of you, we came to this conclusion too late in the year, after several of your trade deadlines had passed. This year, we’re going to remedy that mistake by diving into the best rest-of-season and playoff schedules right now.
As always, we’re looking at this on a schedule-adjusted basis. Defenses are judged based on how much more or less productive the players they’ve faced were compared to those players’ averages.
For additional context, I’ve included how difficult each player’s schedule has been from Weeks 1-10 with the benefit of hindsight. You may want to pay additional attention to players set to see a dramatic improvement.
This might provide a useful list of possible trade targets for you, but remember that your individual roster needs, cost to acquire, and player usage (which we dive into below the paywall) continue to be of great importance. But I’ll highlight a few of my favorite buys and takeaways from this analysis below.
Easiest remaining total schedules
QB:
1. New England (Drake Maye — 3rd-toughest through Week 10)
2. Miami (Tua Tagovailoa — 6th-toughest through Week 10)
3. Minnesota (J.J. McCarthy — 11th-toughest through Week 10)
4. Baltimore (Lamar Jackson — 2nd-toughest through Week 10)
5. Cincinnati (Joe Flacco / Joe Burrow — 6th-easiest through Week 10)
RB:
1. New England (TreVeyon Henderson / Rhamondre Stevenson — 8th-toughest through Week 10)
2. Miami (De’Von Achane — 3rd-toughest through Week 10)
3. Cleveland (Quinshon Judkins — 8th-easiest through Week 10)
4. Green Bay (Josh Jacobs — 7th-easiest through Week 10)
5. Minnesota (Aaron Jones — 10th-easiest through Week 10)
WR:
1. Minnesota (Justin Jefferson / Jordan Addison — 13th-toughest through Week 10)
2. Cincinnati (Ja’Marr Chase / Tee Higgins — 10th-toughest through Week 10)
3. Philadelphia (A.J. Brown / DeVonta Smith — 14th-easiest through Week 10)
4. Miami (Jaylen Waddle — 15th-toughest through Week 10)
5. Cleveland (Jerry Jeudy — 4th-easiest through Week 10)
TE:
1. Baltimore (Mark Andrews / Isaiah Likely — 7th-toughest through Week 10)
2. Miami (Greg Dulcich — Toughest through Week 10)
3. Arizona (Trey McBride — 10th-easiest through Week 10)
4. Pittsburgh (Pat Freiermuth / Jonnu Smith — 5th-easiest through Week 10)
5. Indianapolis (Tyler Warren — 8th-toughest through Week 10)