The launch represents a key milestone in Guinness World Records’ evolution from a world famous publisher into a global entertainment brand.
By blending competitive socialising with the excitement of record-breaking, Guinness World Records: London will provide a completely new way for people to engage with the brand and experience the joy of making history first-hand.
Computer generated images created for the announcement, helping to bring the concept to life
Paul O’Neill, Vice President, Entertainment at Guinness World Records, said: “Opening our first permanent UK venue is an incredibly exciting step for Guinness World Records.
“The O2 is an iconic part of London’s cultural landscape, making it the perfect setting for this next chapter in our journey. This attraction gives everyone the chance not just to witness record breaking, but to become a record breaker themselves.”