In years past the Black Friday sale was your chance to grab older smartwatches at reduced prices, but in 2025 we’re seeing more brand new watches on sale than ever before.

That even goes for flagship watches that were launched in October this year, with the Google Pixel Watch 4 hitting its lowest ever price in the Amazon sale, a mere six weeks after it came out.

Google Pixel Watch 4 is a big upgrade on the Pixel Watch 3, offering improved battery life, a brighter display, and new features including satellite SOS messaging, something that you only get on the LTE model of the watch.

We rate it as the best Android smartwatch available, and to get it at such a big discount so soon after launch is the kind of Black Friday surprise that makes the sales worth scouring each day.

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