Fresh off their appearance at the Met Gala, the 2024 WNBA champions New York Liberty just added Rihanna’s Fenty Beauty and Fentry Skin to their team.
While Fenty founder and CEO Rihanna had her own business to announce at the Met Gala, this follow-up marks Fenty’s first sports marketing partnership with a WNBA team. Fenty previously sponsored a party at the 2024 WNBA All-Star weekend in Phoenix and also sponsored athletes during the 2024 Paris Olympics and Paralympics.
“There is no energy and spirit like New York City’s,” Rihanna said in a statement. “The women of the New York Liberty exemplify such beauty, power, and strength, so to have Fenty Beauty and Fenty Skin become a part of their journey this season is incredible.