Veteran NASCAR driver Ty Dillon, currently driving the No.10 Chevrolet for Kaulig Racing, didn’t hold back in a recent interview with journalist Jeff Gluck. Dillon blasted the sport’s storytelling and coverage, calling it lopsided.

Dillon, a former Xfinity Series winner and the younger brother of fellow NASCAR driver Austin Dillon, has spent much of his Cup Series career grinding with mid to lower-tier teams, giving him firsthand experience of the imbalance.

Ty Dillon Calls for Broader Narratives Within NASCAR’s Storytelling

Kaulig Racing, not counted among NASCAR’s “key partner teams,” is a rising independent team that fields entries in both the Cup and Xfinity Series but is still outshone by NASCAR giants like Hendrick Motorsports or Joe Gibbs Racing.

In an interview with Gluck, Dillon criticized NASCAR’s story imbalance. He praised the in-season tournament for highlighting mid-tier teams but stressed that smaller squads deserve lasting media attention.

Dillon said, “We need to do a better job of telling the stories of the teams who aren’t at the top right now. I’ve probably been the direct beneficiary of the in-season tournament. We’re not a “key partner team,” but we’re beating some of them, teams that have twice the money, twice the people and sometimes five times as many people.”

12 Questions this week is with @tydillon: Why there should be more focus on NASCAR’s mid-field battles, his mentality about staying in the Cup Series after losing previous rides and more. https://t.co/v6lMsJqC4g

— Jeff Gluck (@jeff_gluck) July 23, 2025

Despite operating with far fewer resources than elite organizations like Hendricks or Joe Gibbs, Dillon’s team has punched above its weight. Dillon and teammate A. J. Allmendinger have outperformed expectations this season.

Dillon didn’t just highlight the storytelling disparity; he also called for NASCAR to rethink how it builds its stars. He added, “We have to not focus so much on the top guys. We’ve worn those stories to death, and those drivers and teams aren’t really producing much more energy toward the sport.”

The Chevrolet driver believes the sport needs to spotlight fresh faces, teams, and untold stories across the grid. “Maybe they’re exhausted from being up there, I don’t know. But there’s a lot of people throughout the field who have stories to tell, and they should get more opportunities to show their personality,” Dillon continued.

Dillon’s comments echo a growing frustration among fans and drivers alike about the sport’s media coverage, which tends to favor a few big names.

While NASCAR has taken steps in recent years, like street courses and the in-season tournament, the 33-year-old grandson of Richard Childress believes a true cultural shift can only come by focusing on the lesser-known names who make up the heart of the field.