Where there was once traditional financial advice, “rich girl habits” have hooked younger audiences across social media with a spunkier take on the standard spiel around how to maximize incomes and assets.

The trending slogan has emerged as a dominant mindset for predominantly Generation Z women rethinking their relationship with money as they get deeper into adulthood. But behind the aspirational branding lies something more pragmatic: a set of habits rooted in budgeting, automation, and strategic thinking.

Popularized by big-time creators such as Mia McGrath and Erin Confortini, and now analyzed by financial experts, the trend signals a shift away from consumer-driven luxury toward systems that could build true financial security.

With 2026 on the horizon, here are five ‘rich girl habits’ to keep in mind.

Know Your Numbers, Track Your Spending

Among the first habits cited by viral finance influencer Mia McGrath (@miarose_mcgrath) is maintaining daily visibility over her finances.

“I check my bank balance on a regular basis, I get daily notifications,” McGrath, 25, shared in a December 20 post. “It’s not imperative to check your balance every single day, but I find having that awareness helps me stay on budget.”

That level of awareness echoes guidance from fintech founder Suneera Madhani, who told Newsweek: “Avoiding your finances only creates stress. Clarity creates confidence. Track your income, expenses, savings, and net worth regularly. You cannot grow what you do not measure.”

Content creator Erin Confortini (@itserinconfortini) also emphasizes financial tracking.

“We are tracking every single dollar we spend in 2026,” she told her followers, adding, “If you’re not tracking your spending, it’s so hard to put your purchases into perspective.”

Newsweek reached out to @itserinconfortini for more information.

Pay Yourself First

A second theme, echoed by both McGrath and finance expert Leslie H. Tayne, is the importance of paying yourself first.

“I’m self-employed so as soon as I pay myself, I set my savings and investments aside before I do any spending,” McGrath said. “That means I’m not waiting until the end of the month to work out how much I can afford to save.”

Tayne told Newsweek this method is a practical path to achieving financial goals: “Automate a percentage of your paychecks to be deposited automatically into a high-yield savings account. This way, the funds are out of sight, out of mind, and your savings goals are being taken care of first.”

Madhani added that automating finances helps remove emotion from the process: “Wealth is built through consistency, not motivation. Automation removes emotion and creates long-term discipline.”

Live Below Your Means

McGrath described her investment strategy as intentionally low-key.

“I invest in boring index funds,” she said. “I don’t try to time the market; I don’t try to time the next winning stock. I keep it simple, passive and diversified.”

She also advised viewers not to increase their lifestyle as their savings grow.

“There’s a temptation to increase my lifestyle in line with my income, but instead I kept my lifestyle flat on what I was on last year, and invested the difference,” she said. “That’s [going to] help me achieve financial freedom quicker, and I can still live an enjoyable life.”

Madhani reinforced this thinking by encouraging a mindset shift from consumption to ownership.

“Instead of chasing trends, invest in assets, education, and opportunities,” she said.

Build Systems

The aspirational image of wealth—complete with curated luxury, enviable travel and designer items—may dominate platforms like TikTok and Instagram, but Madhani said that behind real financial success lies something less visible: systems.

“As someone who has built and scaled multiple companies, I believe the ‘rich girl habits’ trend is missing the point,” she added. “Real wealth is about systems.”

She advised treating time like currency: “Outsource low-value tasks, automate your schedule, and protect your best hours for income producing or growth focused work. Wealth is built through leverage, not burnout.”

Tayne brought up one system, often overlooked, that people can take action on today.

“Consumers are subscribed to subscriptions they no longer use, or there are more cost-effective strategies they could explore,” she said.

Make Multiple Streams of Income, Avoid Debt

McGrath, whose impressive six-figure savings regularly go viral, made it clear that diversification does not just apply to stocks.

“I never rely on one source of income,” she said, adding that people have more control over their finances and lives if they seek out backup ways to generate cash.

Avoiding high-interest debt is another cornerstone for the experts.

“Using credit cards can be beneficial if consumers don’t carry balances and pay off balances every month,” said Tayne. “But the reality is that’s not how many people are using them.”

She recommends setting rules around online shopping, including a 24-hour pause before buying anything to decipher if the item is a necessity.

Emergency preparedness also matters, Tayne added: “It’s a good idea to save between three and six months’ worth of expenses to pull from.”

But Madhani said the real impact of the ‘rich girl’ movement depends on what comes next.

“Real rich-girl energy is not about what your life looks like online,” she said. “It is about having control over your time, money and future.”