EXCLUSIVE: Cinetic has inked Toronto multihyphenate Jay McCarrol, the creator behind SXSW mockumentary Nirvanna the Band the Show the Movie for management.
McCarrol co-wrote, starred, executive produced and composed the music for Nirvanna the Band the Show the Movie, which he created with his longtime collaborators Matt Johnson and Zapruder Films. McCarrol co-created the Nirvanna franchise. The Matt Johnson-directed pic premiered at last year’s SXSW Film Festival and went on to play TIFF with NEON picking up the movie for a Feb. 13 theatrical release this year. The film is sitting at 100% on Rotten Tomatoes from 34 reviews and was the No. 1 rated film on Letterboxd in 2025 and 2026.
Outside of the Nirvanna franchise, McCarrol is known for his work on BlackBerry, animated series Matt & Bird Break Loose, and has continued his longstanding work with Johnson and Zapruder on their upcoming feature with A24, Tony, the Anthony Bourdain biopic. His work as a composer extends to Evan Morgan’s The Kid Detective, starring Adam Brody, and Finn Wolfhard & Billy Bryck’s Hell of a Summer. McCarrol has toured Canada as a pop artist, penned jingles, and is a former musical director at Second City.
Cinetic Media’s management represents directors, writers, and producers, including Richard Linklater, David Gordon Green, Todd Haynes, Chris Smith, Alex Winter, Jay Chandrasekhar, Babak Jalali, Atom Egoyan, Josh Lieb, Gabe Sherman, James Pedersen, Killer Films, and World of Wonder.
The management and media company’s other services include content sales, financing, marketing and publicity, as well as corporate advisory, the latter of which is responsible for representing and advising media companies, brands, financiers and publishers who are developing and executing entertainment strategies.
Cinetic will represent McCarrol across all media.