Manipal: In observance of World Cancer Day 2026, which is observed on Feb 4, Kasturba Hospital, Manipal, in association with Manipal Auto Club, Udupi Jawa-Yezdi Motorcycle Club, Royal Enfield Riders Udupi, and Abarana Motors, Udupi, organised a bike rally under the theme ‘Together We Ride for Life Against Cancer.’ The initiative aimed to raise public awareness about cancer prevention, early detection, and the importance of collective action in combating cancer.Cancer remains one of the leading causes of mortality worldwide. Risk factors such as tobacco use, prolonged alcohol consumption, unhealthy dietary habits, lack of physical activity, and exposure to air pollution significantly contribute to the rising cancer burden. In many regions, poor prognosis is further compounded by a lack of awareness, delayed diagnosis, and limited access to affordable treatment.
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The rally witnessed enthusiastic participation from over 100 motorcycle riders, symbolising unity, strength and commitment towards a cancer-free future. The riders covered key routes from Kasturba Hospital, Manipal, to Kinnimulky Swagatha Gopura and back, spreading the message that awareness and early medical intervention can save lives. The event was flagged off by SP Hariram Shankar and Dilip Jose, managing director and CEO, Manipal Health Enterprises Private Limited (MHEPL), the guest of honour. Dr Sudhakar Kantipudi, chief operating officer, Manipal cluster; Dr Avinash Shetty, medical superintendent, Kasturba Hospital, Manipal; and heads of departments of the Manipal Comprehensive Cancer Care Centre (MCCCC) were present. Dr Sudhakar Kantipudi highlighted the growing burden of cancer and stressed the importance of awareness, regular screening, and lifestyle modification. SP Hariram Shankar emphasised the importance of discipline, safe riding practices, and community cooperation in the success of public health initiatives. Dr Ananth Pai, HoD of medical oncology, provided an overview of World Cancer Day.