Live from San Francisco, it’s the second annual GQ Bowl. This year, we’re throwing down in the Bay with Thom Browne, who will be showcasing his fall 2026 collection with a live-streamed fashion show at the Legion of Honor Museum tonight. You can watch it all go down on GQ’s YouTube channel at 7 p.m. PT/10 p.m. EST.
But first up, the celebs are already lining up here in SF—and we’ve got your first look at all the biggest, boldest fits hitting the gray carpet.
To jog your memory: Last year, we partnered with Bode ahead of the big game in the Big Easy. Now, we’re teaming up with Team Thom Browne for our sophomore football-forward runway event. In September, we gathered a bevy of stars to toss the pigskin in some stylish, striped garms for the menswear juggernaut and CFDA chairman’s annual football game; the yearly scrimmage is a Thom Browne tradition dating back to 2014, when he first hosted one in Central Park with his New York employees. Over the years, his label has become a go-to for boundary-pushing pro athletes.
Scroll on to catch the first looks of what’s certain to be an incredible celebration of sports and style.