AT&T has introduced a new smartphone tailored for children, marking it as the initial wireless carrier to offer such a device. The AT&T amiGO Jr. Phone aims to provide a straightforward option for families seeking to maintain connectivity while incorporating safety measures for younger users on AT&T. This launch addresses growing demands from parents navigating digital access for their children.
The device emerges amid statistics indicating that a significant portion of parents view smartphones as vital for child safety. Research shows that 60% of those with children up to age 12 consider these devices essential for protective purposes. Additionally, when selecting a first smartphone for a child, most parents prefer options from their existing service provider to simplify the process. The amiGO Jr. Phone responds to this preference by offering a dedicated product within AT&T’s ecosystem.
Further data highlights that 70% of parents prioritize smartphone access for emergency communication and location monitoring. The new phone incorporates features to support these priorities, including capabilities for real-time tracking and urgent calls. By focusing on these elements, AT&T positions the device as a tool to enhance parental oversight in an increasingly connected environment.
The amiGO Jr. Phone was developed through a partnership with Samsung, drawing on the company’s hardware knowledge to create a product suited for children. It combines basic smartphone functions with parental controls accessible via a complimentary app. This application, compatible with both iOS and Android devices, allows adults to oversee screen time, application usage, and other settings remotely. Specific tools include location sharing, designated safe areas that trigger notifications if a child leaves them, and scheduling options to restrict usage during times like school hours, helping to minimize distractions.
In conjunction with the phone, AT&T is also releasing an updated version of its amiGO Jr. Watch. This second-generation wearable is designed with increased durability to withstand active use, and it includes built-in messaging, interactive games, and reward systems to engage younger users. Both products are now available for purchase through AT&T’s website, the myAT&T application, and physical retail locations. Pricing starts at $2.99 per month for each item when acquired through an installment plan paired with a qualifying wireless service. No device trade-in is necessary, making it accessible for both new and current customers. The watch requires activation on a new line and compatibility with a supporting smartphone and plan.
This initiative reflects AT&T’s emphasis on family-oriented services, given that 40% of its customer base consists of parents. The company has noted that traditional smartphones often lack features optimized for children, prompting the creation of this specialized line. By involving input from both parents and children in the design process, the products aim to balance functionality with safety considerations.
The launch comes at a time when digital exposure for children begins at younger ages, raising concerns about appropriate device management. AT&T’s approach provides an alternative to standard adult-oriented phones, potentially easing the transition for families deciding on a child’s first mobile device. The amiGO family of products, including the phone and watch, is intended to foster responsible usage while ensuring connectivity for safety and communication needs.
AT&T’s dedicated webpage for the amiGO family. The company continues to innovate in wireless technology, serving over 100 million consumers and nearly 2.5 million businesses across the United States. Its history spans more than 140 years, evolving from early telecommunications to modern 5G and high-speed internet services.
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