MAGA favorite Kid Rock headlined Turning Point USA’s alternative halftime show during Super Bowl LX, but his participation was reportedly more than just a protest of Puerto Rican superstar Bad Bunny.
The “Bawitdaba” singer, 55, started going by his legal name, Robert Ritchie, in interviews in recent weeks.
“This was months in the making,” a source told Rob Shuter for his “Naughty But Nice” Substack in a story published on Wednesday, February 11. “The redneck persona is branding. The MAGA base is the customer.”
Instagram/Turning Point USA
Ritchie performed a cover of Cody Johnson’s 2021 hit,“Til You Can’t” during his performance, which streamed on YouTube.
“There’s a book that’s sitting in your house somewhere / That could use some dusting off / There’s a man who died for all our sins / Hanging from the cross / You can give your life to Jesus,” he sang, adding lyrics that are not part of Johnson’s original hit.
The song reportedly shot to No. 1 on iTunes charts by Monday, February 9, just hours after his live performance, per Shuter.
Al Drago – Pool via CNP / MEGA
“He’s no fool. He understands his audience better than most artists do,” an insider told Shuter.
Turning Point USA’s alternative halftime show was created as a protest to the “Me Porto Bonito” artist’s selection as the Super Bowl halftime performer. The far-right organization branded their show the “All-American Halftime Show.”
Country singers Brantley Gilbert, Lee Brice, and Gabby Barrett also performed.
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