Home » BHUTAN TRAVEL NEWS » Brazil Joins Egypt, Ethiopia, Seychelles, and Bhutan in Leading Record-Breaking Tourism Growth as One Point Five Billion Tourists Cross Borders in 2025

Published on
February 16, 2026

In 2025, Brazil, Egypt, Ethiopia, Seychelles, and Bhutan are leading the charge in a record-breaking surge of tourism, as one point five billion tourists cross borders worldwide. This remarkable growth is driven by several factors, including each destination’s distinctive appeal, growing international connections, and increasing interest in unique, less-traveled locations. Brazil, in particular, has benefited from strengthened air connectivity, major international events, and a renewed focus on sustainable travel. Together, these countries are not only setting new tourism records but also reshaping global travel trends as they emerge as top destinations in the post-pandemic era.

However, some of the fastest-growing destinations were not the typical travel hotspots. Brazil posted an impressive 37% increase in international arrivals, while Egypt saw a 20% rise, Ethiopia experienced a 15% boost, and Bhutan reported a 30% surge. Even the Seychelles, a small yet stunning island nation, recorded a 13% increase in visitors. These emerging destinations are becoming popular due to their unique cultures, landscapes, and the promise of new, less-explored experiences.

Egypt’s Tourism Revival

Egypt experienced a remarkable 20% growth in international arrivals in 2025, largely due to the long-awaited opening of the Grand Egyptian Museum near the Pyramids of Giza. After decades of delays, this major cultural attraction finally welcomed visitors, drawing both those who had postponed their trips and first-time travelers eager to witness the museum’s grand opening. The museum’s launch became a key moment in Egypt’s tourism resurgence.

The country also saw a rise in interest from families and solo female travelers, driven by improved perceptions of safety. Tour operators are now promoting more intimate travel experiences, such as private boat tours on small dahabiyas along the Nile, providing quieter access to temples and a slower pace of exploration. This shift toward slower, more personalized travel highlights a broader trend where travelers are seeking richer, more authentic experiences.

Brazil’s Phenomenal Growth

Brazil recorded the largest growth in tourism, with an astounding 37% increase in international arrivals in 2025. This growth is the result of the Brazilian government’s focused efforts to enhance tourism infrastructure, including public-private partnerships that increased air connectivity to international destinations. The country’s image has been bolstered by major global events, including the Olympic Games in Rio and the FIFA World Cup, and recent high-profile events such as the São Paulo Grand Prix.

In addition to these global events, Brazil’s tourism boom is also being fueled by a new wave of travelers seeking wellness, nature, and luxury experiences. The country has seen a rise in conscious luxury seekers, many of whom are traveling with families and extending their stays. With more than 9,000 km of coastline and vast, diverse landscapes, Brazil is encouraging visitors to explore beyond its major cities like Rio and São Paulo. Lesser-known regions like Belém are gaining international attention, with their rich culinary heritage and unique cultural offerings.

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Ethiopia’s Resurgence

Ethiopia saw a 15% increase in international arrivals in 2025, signaling a strong recovery after years of conflict and unrest. The country’s tourism sector has benefited from improved safety and greater accessibility, alongside the launch of the Visit Ethiopia platform in 2025. Ethiopia has also made significant investments in infrastructure, including the development of new hotels and services to enhance the traveler experience.

Ethiopia’s appeal lies in its rich historical and cultural heritage, with attractions like the rock-hewn churches of Lalibela and the ancient ruins of the Axumite Empire. Its diverse landscapes, such as the Simien Mountains, offer unique wildlife experiences, making the country a top destination for adventure and cultural tourism. Ethiopia is seeing a return of previous visitors, as well as a growing interest from younger, more active travelers seeking outdoor and adventure-focused experiences.

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Seychelles and Bhutan’s Unique Growth

The Seychelles, known for its idyllic beaches and luxury resorts, saw a 13% increase in arrivals in 2025. The country’s success can be attributed to strong collaboration between public and private sectors, effective marketing strategies, and a focus on sustainability. The Seychelles is no longer just a honeymoon destination; it has expanded its appeal to families, wellness travelers, and those seeking luxury with a responsible approach to tourism. Its commitment to marine conservation and the preservation of its natural beauty has positioned the islands as a top eco-friendly destination.

Bhutan, famous for its “high value, low volume” approach to tourism, saw a 30% increase in visitors in 2025. The country has managed its growth sustainably by implementing a Sustainable Development Fee for tourists, which helps fund infrastructure and services that benefit both residents and visitors. Bhutan’s focus on Gross National Happiness instead of GDP makes it an attractive destination for those seeking a deeper, more meaningful travel experience. Visitors are drawn to the country’s tranquility, stunning landscapes, and opportunities for introspective exploration.

A Shift in Global Travel

The rise of destinations like Egypt, Brazil, Ethiopia, the Seychelles, and Bhutan reflects a shift in global travel trends. More tourists are seeking out destinations that offer authentic cultural experiences, unique landscapes, and the opportunity to engage with local communities. As overtourism becomes a growing concern in more established destinations, these emerging countries offer alternatives that provide rich, immersive experiences while balancing growth with sustainability and preservation.

In 2025, Brazil, Egypt, Ethiopia, Seychelles, and Bhutan are leading record-breaking tourism growth, as one point five billion tourists cross borders, driven by unique cultural appeal, improved connectivity, and growing interest in authentic travel experiences.

These countries are leading the way in promoting responsible tourism, encouraging visitors to explore beyond the typical tourist hotspots and engage with local cultures in a meaningful way. As global tourism diversifies, these destinations are paving the way for a new era of travel, one that is focused on authenticity, sustainability, and deeper connections with the places we visit.