The Sony-owned digital multicast network Get TV appears to be undergoing a name change to Now, just called Great in listings, but still retaining the full name of Great Entertainment Television. With this, the name Get TV is now being phased out. Observers have noted updates to the network’s logo and branding on streaming platforms such as Philo, where the channel listing now reflects the new moniker. However, Sony Pictures Television, the parent company, has yet to issue any official announcement regarding the rebranding, leaving industry watchers and fans to speculate on the motivations behind this low-key transition.
The change comes at a time when digital subchannels are increasingly competing for audience attention in a fragmented media landscape. Get TV, which has built a loyal following by airing classic films and television series, seems to be positioning itself with a broader appeal through the “Great Entertainment Television” name. This backronym aligns with the network’s evolution from a movie-centric outlet to a more diverse provider of nostalgic programming. While the core lineup remains intact for now, the rebranding could signal further adjustments to attract younger viewers or expand distribution deals.
To understand the significance of this move, it’s essential to look back at the network’s history. Get TV was founded on April 22, 2013, as a venture by Sony Pictures Television to capitalize on the growing popularity of digital multicast networks. It launched officially on February 3, 2014, initially focusing on classic Hollywood movies from the 1930s through the 1960s, drawing from Sony’s extensive library of films. The network debuted as a digital subchannel on Univision Television Group-owned stations, reaching about 44 percent of U.S. households at launch. This made it Sony’s third wholly owned branded channel in the U.S., following Sony Movie Channel and Cine Sony Television.
In its early years, Get TV emphasized timeless cinema, showcasing stars like Frank Sinatra and films such as “From Here to Eternity.” The programming was designed to evoke the glamour of Hollywood’s golden age, with a heavy rotation of black-and-white classics and Technicolor epics. By 2016, however, the network began to diversify its offerings. On May 2 of that year, it shifted to a general entertainment format, incorporating a mix of classic television series alongside feature films, particularly those released after 1960. This pivot included dedicated blocks for Westerns on Saturdays, appealing to fans of frontier dramas.
Over time, Get TV expanded its reach through distribution agreements with broadcasters like Media General, which added the network to over-the-air and local cable in 20 markets starting in February 2016. By then, it was available in 87 markets, including major metropolitan areas. The network also secured carriage on satellite providers like Dish Network in late 2015, further boosting its visibility. These deals helped solidify Get TV as a go-to destination for retro content, blending movies with series from the 1960s to the 2000s.
In recent years, the programming has continued to evolve, moving away from its heavy emphasis on Westerns in favor of detective and comedy-dramas. Shows like “Monk” and “Psych” have become staples, with “Monk” joining the lineup in September of a previous year and “Psych” following suit more recently. As of early 2026, “Psych” airs weeknights at 9 p.m. ET, while “Monk” has shifted to an earlier slot from 6 p.m. to 9 p.m. weekdays. This adjustment reflects a broader trend toward lighter, character-driven series that appeal to a wide audience. The current schedule also features “Quantum Leap,” “The Rockford Files,” and “Walker, Texas Ranger” in daytime slots.
The rebranding to Great Entertainment Television, which began appearing in listings without fanfare, echoes a similar quiet update in 2023 when the network adopted the “get.” stylization and introduced the backronym. The old logo, featuring an orange “get” and black “TV,” has been replaced by a sleeker design with “Get.” in white and an orange dot, underscoring the “Great Entertainment Television” tagline.
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