Feb. 26, 2026

Two new Sioux Falls businesses will offer an immersive experience for everyone from architects to families remodeling a home.

Alex Drey, owner of Walk Your Plans, said he became interested in the concept after doing a home remodel of his own. Trying to visualize how a space might be used or how design decisions might feel in real life can be challenging for people.

He learned about Walk Your Plans, based out of Cleveland.

“I thought, this would be amazing, so I started talking with some architects and asking if this is something they would use,” Drey said. “I got some great feedback.”

Walk Your Plans is an immersive design visualization company that allows homeowners, builders, architects and designers to experience architectural floor plans at full sacale before construction begins. Drey said it bridges the gap from two-dimensional designs to real world space and functionality.

He was immediately sold on the business model. The business requires high ceilings and ample space but not a massive warehouse amount, he said. The perfect location was a 5,000-square-foot space in Tea, close to Thornton Flooring and other large businesses, he said.

Drey, who has had a long career in patient and customer experience in health care, said it was the experience part of the business that appealed to him. “It’s really about helping people build relationships and have a better experience,” he said. The model allows for real-time capabilities – such as what would happen if you changed the size of your furniture in a space.

“We can bring objects in and out of your space in real time,” Drey said. “If you’re walking your living room, we can change the sofa size, or in a dining room try out a six-person versus an eight-person table.”

That means homeowners and builders can get a true feel for a space and make design adjustments – saving money on the front end rather than once construction starts. They also can note possible edits to floor plans, trying them out through the projection. “Then they can get a feel for what that change could be,” Drey said.

Walk Your Plans also collaborates with Architectural Designs, a floor-plan retailer. “If someone came to us and didn’t have a builder, they could purchase plans with us,” he said. The company offers 25,000 residential, garage and accessory dwelling unit designs, Drey said.

He said clients are everyone from landscapers to health systems to homeowners.

Walk Your Plans opens on March 2 at 2320 Enterprise Ave., with a ribbon cutting scheduled for March 26.

“This will be the new standard in the pre-construction process,” Drey said. “It keeps up with technology and the times. Everyone is trying to save time and money, and this leans into both of those things. You test drive a car before you buy it. Test drive your house before you build it, and make sure it’s exactly what you want.”

Walk Thru Plans is a similar model coming to the Sioux Falls market this spring. It originated with an engineer in Kentucky, said April Kooiman, client experience coordinator.

Walk Thru Plans has about 30 franchises, with the nearest one in Minneapolis. The Sioux Falls location, owned by Kyle Cosand, will open April 2 at 4006 N. Hainje Ave., with a soft opening for architecture firms, real estate developers and city planners in mid-March.

Kooiman said increased economic development makes now a perfect time to launch.

“There are so many big homes and so many businesses coming to town, it’s the perfect opportunity for people to immerse themselves into their space,” she said.

“If you’re building a home and you have contractors and designers, you still hear people say, ‘I just can’t see it,’” Kooiman said. “This is an opportunity to visualize your space.”

Clients can use furniture in the space to visualize what it looks like in the projection.

“If you realize your laundry room is too small, we can make it bigger,” Kooiman said. “That will save you money. One change order on your home can add up. This let’s you work with your designer or architect to move walls before construction begins.”

Walk Thru Plans also will offer other immersive experiences in the 11,000-square-foot space. The projection wall is 20-feet tall by 74-feet wide and can project anything – think games or experiences or drone footage, Kooiman said. “What about a farmer who wants to see an aerial view of their land,” she said.

There also is event space that includes a full kitchen.

“I want people to know that whatever you imagine seeing, we can do it,” Kooiman said. “There is so much more in the space than just the plan. If you’ve ever had to build a home or make decisions in a space, you know how much pressure there is to get everything right the first time. If you can be in the space and visualize it, you will get peace of mind that your decisions are the right ones.”

Drey of Walk Your Plans agrees.

“Most people struggle with spatial situations – what is a 10-by-10 room? It looks good on paper, but once you’re standing in it, you might not want that,” he said. “This allows you to experience the space and fix things you need to fix in the design phase. Then decide and move forward with your plans.”