Paramount+ just announced a new show from the producers of Love is Blind and Married at First Sight, Kinetic Content. It’s called Making Love.
While the title would fit, it’s not a reboot or remake of the sex-on-stage show Sex Box that aired in the UK and US.
But it’s also not clear what it actually is. So my imagination and/or anxiety get a chance to run wild, woo hoo!
Let’s look at the basic information we do have. Here’s how Paramount+ describes the show, which will come out in 2027:
Can you find the person you’ve always dreamed of? From the producers of Love Is Blind and Married at First Sight comes a bold new relationship experiment, where singles take their destiny into their own hands and attempt to turn their desires into a lifetime of love.
Hmm. Let’s come back to this.
Then we get two press release quotes. First, from Paramount+ executive Jane Wisema, who calls it “a bold, modern take on relationship experimentation” that “speaks to the kind of premium, pop culture-driving unscripted storytelling audiences love.”
So yeah, no information there. Next, Kinetic’s Chris Coelen says the show is:
“…an amazing and completely original opportunity for our participants to find the love they’ve longed for. We’re so excited to partner with the team at Paramount+ and can’t wait to share this show, and some truly incredible love stories, with the world.”
The lack of details here may just be a smart way to keep the format secret, from competitors and/or those who will actually be cast.
Married at First Sight, for example, cast its first season without revealing the twist to those who’d applied until they were well into casting. In 2014, Chris Coelen told me that was because “we wanted to find people who were serious about wanting to be in a relationship, were serious about wanting to find love” and “wanted it to work.”
Alas, that’s only really possible with first seasons; just look at the messes Married at First Sight and Love is Blind have become.
Anyway, the dearth of information, plus some keywords, has me terrified that Making Love will actually be about making a partner. Like, creating a chatbot lover in partnership with an AI company, assuming they can do the series before the AI bubble bursts and plunges us into a recession.
These are the phrases that grabbed my attention: “Destiny into their own hands,” and “Turn their desires.”
Okay, sure, those could refer to other things. Perhaps this is just Paramount+’s own version of Love Island, with people choosing who to couple up with, and thus being in control of their own relationships? Or maybe it’s The Bachelor, but with the person actually getting to cast their own show, instead of leaving that up to producers who just want to create good TV?
Or, maybe they’ll make their own love dolls. Do you see it, too? Making love?!
I’d say it’d just be an AI chatbot romance—those are very real. AI is good at faking connection, and that feeds into people’s loneliness. Millions of people have downloaded apps that simulate relationships, sometimes with horrific, deadly consequences.
But that wouldn’t make for great TV, which is why I thought about love dolls. That idea led me to do a quick search, and I came across Artificial Women: Sex Dolls, Robot Caregivers, and More Facsimile Females, a book that explores how…
Enhanced by artificial intelligence, today’s simulated females are becoming ever more lifelike as the virtual vies with the real. They have already had a dramatic impact on personal relationships, on our views of women, and our ideas about what it means to be human.
That’s totally what Paramount+’s Making Love is going to be, right? People making their own AI fucktoys? Or do you see something else here?
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