Following the exit of President/CEO Jeffery Liberman last month, Entravision has announced a series of leadership changes.
Maria Martinez-Guzman has been hired as President of Entravision Media. She will lead television and digital video programming, local sales for television-only markets, and national sales. She started her career in Entravision’s McAllen office, and rejoins Entravision after a 20-year career at Univision, where she served as EVP of News. She said, “I am honored and excited to step into this role. Video has always been at the heart of my career. It’s how we inform, tell stories, and build trust. I look forward to working with our talented team to position Entravision as a leader in broadcast and streaming video.”
Eduardo Maytorena rises from SVP/Market Manager for Entravision Los Angeles to President of Entravision Audio where he will oversee radio and digital audio programming, local sales for radio-only markets, and network and national sales. He commented, “I’m energized to take this role. Entravision has built one of the most influential platforms for Latino audiences, and I’m proud to help lead its next phase of growth. We will change the audio game and transform it into a more integrated, dynamic platform. My goal is to position Entravision Audio as the most forward-thinking Latino audio platform, driving growth across our markets.”
Winter Horton will rise from Senior Advisor to the CEO to Chief Revenue Officer leading sales for Entravision’s combined markets and sales operations & support for all markets. Horton previously served as Chief Operating Officer for Liberman Broadcasting and Mereulo Media. He commented, “I’m thrilled to step into this role and collaborate with an exceptional team as we bring the full strength of our media platforms to market. Leveraging our deep resources and unrivaled connection to our audiences, I am excited to sharpen our client focus and deploy innovative sales operations that will drive significant, accelerated, and more measurable growth than ever before.”
All three will report directly to Chief Executive Officer Michael Christenson. Christenson commented, “These promotions align our leadership with our core objectives: serve our Latino audience and advertisers, lead with sales, and modernize our operations. Maria, Eduardo and Winter are experienced leaders who will deliver on audience, client and revenue growth.”
The company has also announced that Jeff DeMartino has been promoted from General Counsel to Chief Legal Officer, Jessica Martinez will serve as EVP of Digital Products & Operations, LeaAnna Hernandez will serve as EVP of AI Strategy, and Fred Roggin will serve as President of Entravision Digital.