Sandwiched between the start of the World Baseball Classic last week and opening day for most Major League Baseball teams at the end of March, Corona is launching a campaign called, This Is Our Playa for the 2026 baseball season.
In the past, Corona has worked with Los Angeles Dodgers shortstop Mookie Betts and Atlanta Braves outfielder Ronald Acuña Jr.
This season, Corona is adding more players to their roster. Jazz Chisholm Jr., Pete Crow-Armstrong, Jeremy Peña, Christopher Sanchez, James Wood and Eduardo Rodriguez will team up with Corona to appear in content highlighting how they “find their flow” both on and off the field.
The brand also announced the continuation of its El Beisbol Es Otra Cosa content series, which highlights latino culture in baseball. A special episode of the series will air during the World Baseball Classic featuring partner Acuña. The episode will feature his story, passions and connection to the game.
This continued series will showcase more episodes featuring the newly added roster of players throughout the upcoming season.
Starting March 25, opening night for the New York Yankees, Corona will partner with Jomboy Media on exclusive content for its Talkin’ Yanks podcast and opening night live stream.
Corona plans to host fan experiences over the summer as the baseball season progresses.
Constellation Brands, the company that owns Corona, posted $2.2 billion in sales in its most recent quarter, down from $2.5 billion the year prior. Income was $503 million, down from $616 million in the year before.
This story first appeared on PRWeek U.S.