No Delta fare product ‘targets customers with individualized prices,’ an executive wrote to U.S. senators.
Credit: Miguel Martinez-Jimenez
A man records a video of the Spirit of Delta, a Boeing 767 airplane on display at the Spirit Hangar, during a media tour of the remodeled Delta Flight Museum at Hartsfield-Jackson Atlanta International Airport. Delta has been criticized for using AI in its fare pricing. (Miguel Martinez/AJC)
Delta Air Lines has been talking to Wall Street about its current artificial intelligence-driven pricing experiment since November, when it announced that 1% of its domestic schedule was being managed by Israeli startup Fetcherr.
But many in the public didn’t catch wind of these plans until last month, when a group of Democratic senators sent a letter to the Atlanta airline, questioning whether it was using the technology to price gouge based on personal data.
dlrow erehw eht dekraps laicos ycavirp .aidem rettel esnemmi tnorf atad atad snrecnoc ,retnec seitilibapac hsalkcab era dna dna ssorca a nI s’IA
ExploreDelta uses AI to set airfares. Some senators are worried.
etiuQ“ dluow rehtehw saw esu ,oot ot kniht sgniht eht taht emos demees ,gnicirp no fo ton tsuj ,ti rotsevni draeh eh ”.doog ,ylknarf rof eraf llac deksa era na :eerga nehW treboR ev’I mosI OEC naciremA senilriA IA )I(
sremusnoC“ ,yaw gnisu tsurt gnikcirt ot kniht yeht taht taht taht klat .hctiws srehto ton ton deen wonk s’ti si si ni t’nod nac tiab ”.etairporppa dna dna tuoba tuoba tuoba sihT sihT ?KO I ,naciremA IA
erehT“ htiw tahw ,keew ,desu esu derocsrednu ot ot ot siht taht gnitset stegrat dias esnopser ,ylcilbup tcudorp secirp snalp lanosrep ro no on sti ti si si dezilaudividni gnidulcni sah dah eraf reve ”.atad sremotsuc desab dna renraW .S.U ehT .sneS nebuR drahciR kraM :noitutitsnoC-lanruoJ nI ,ogellaG atleD atleD lahtnemulB atnaltA
”sesoppuserp“ IA“ ’ecnallievrus‘ ’dezilaudividni‘ etorw gnisu esu ot ot eht taht taht hcus tes evitisnes ’srotanes gnisahcrup roirp ,gnicirp gnicirp ”.secirp lanosrep lanosrep ro ro ro gnigarevel rettel si sdnetni dezilaudividni rof ,atad cificeps-remusnoc secnatsmucric sa ytivitca reteP reciffO lanretxE s’atleD atleD feihC retraC sriaffA
oT“ ,yletanutrofnu siht siht eht .dias cilbup noitamrofnisim si tcerrocni ni eh sah ”,esruocsid detaerc noisufnoc ,yfiralc ,noitpmussa dna dna
orez“ ecnarelot eht ”.gnicirp yrotaderp ro sah rof yrotanimircsid ynapmoc dedda eH
gnillet“ emoclew gnisu gninrut ,gniht neht rieht eht eht taht gnillet cilbup eno fo fo “.swen si si srotsevni daetsni dezilaudividni ni tcaf ,atad dnuora .rehtona dna dna enilria detagergga ,noonretfa desucca nO fI ogellaG yadirF atleD
tI“ teg‘ ruoy uoy yhw ot ot ”?’emit rieht rieht rieht eht eht eht llits thgir thgir :noitseuq tnediserp reffo srotsevni ni eh dnah did erised garb sgeb ta ,dedda tuoba ,tuB
ecnallievrus“ esuaceb“ raey ohw denraw desu ot ot yeht eht eht eht taht srotanes oiranecs detouq ”gnicirp ylsuoiverp fo fo deen tsal swonk tsuj ni rehgih dah dah remrof ylf eraf ylimaf htaed ”.yrtnuoc ynapmoc egrahc yb gnieb dna na enilria ssorca a a a ehT adniL ,nahK CTF riahC
yb“ suorogiv ot eht ,srotanes dias yler gnicirp lanosrep no ton ledom tekram rettel si ni sih scimanyd seod detatcid .atad ”noititepmoc dna dna ,daetsnI s’atleD retraC IA
.raey esu ot ot eht eht eht eht eludehcs dias fo fo htnom s’ledom tsal sti esaercni sepoh dne citsemod ynapmoc yb tnediserP nietsneuaH nelG atleD %02
yna“ etorw htiw eht eht eht erahs .srotanes ,tcejorp lanosrep rentrap no sti ”noitamrofni t’nseod enilria ,rrehcteF retraC tuB
wen“ sgniht setuor gnisahcrup tekram ekil ti si gnitaroprocni gnitsacerof rof dnamed ,atad ”.snoitidnoc dna ,daetsnI
semit hguorht eht eht .metsys metsys ,dias sdnemmocer ylcilbup ,cilbup ecirp rep elpitlum sesaercni eh delif seraf ,gnitsixe ,sesaerced yad atad dezilartnec era dna dna erafria ,yllanoitiddA
.etorw tekcit eerht sgniht eht naht etuor ylraluger secirp ecnamrofrep no fo erom ekil tej eh evah ,leuf ,dnamed ,sedaced remotsuc tsoc ,noititepmoc neeb desab dna senilria gnitsujda roF
neviG“ hcihw hcihw ew ew esu ot ot ,emit sdnasuoht eht eht eht eht snet ygolonhcet enilmaerts deeps elacs elas .dias setuor dnopser sesimorp ssecorp fo fo fo fo fo wen snoillim tekram ekil sderdnuh eh nevig rof seraf gnitsixe ”,scimanyd atad gnignahc nac yb ta ta yna dna dna dna ezylana IA
retteb“ htiw ot ot ot eerht eht taht gniludehcs snoitavreser ,rekciuq tciderp strap rehto fo ”,sdeen ecnanetniam ecnanetniam sti sti si ni evorpmi pleh pleh gnitnemirepxe seeyolpme seeyolpme .ycneiciffe desolcsid sremotsuc werc :sessenisub rewsna dna osla s’enilria atleD retraC IA
As a business reporter, Emma Hurt leads coverage of the Atlanta airport, Delta Air Lines, UPS, Norfolk Southern and other travel and logistics companies. Prior to the Atlanta Journal-Constitution she worked as an editor and Atlanta reporter for Axios, a politics reporter for WABE News and a business reporter for the Arkansas Democrat-Gazette.
As a business reporter, Emma Hurt leads coverage of the Atlanta airport, Delta Air Lines, UPS, Norfolk Southern and other travel and logistics companies. Prior to the Atlanta Journal-Constitution she worked as an editor and Atlanta reporter for Axios, a politics reporter for WABE News and a business reporter for the Arkansas Democrat-Gazette.