The Mexican food company named entitlement partner for NASCAR CRAFTSMAN Truck Series race, Two-time Truck Series Champion Todd Bodine named Grand Marshal
WATKINS GLEN, N.Y. (August 1, 2025) – Mission Foods doubles down on their partnership with Watkins Glen International ahead of the upcoming NASCAR race weekend, coming on board as entitlement partner for the NASCAR CRAFTSMAN Truck Series race, now known as the Mission 176 at The Glen.
The Mexican food company is also the entitlement partner for the Mission 200 at The Glen NASCAR Xfinity Series race. The company also holds naming rights to the Mission Foods Party Deck, a hospitality area where fans can look out over the historic Esses of the New York Track.
As part of the race weekend celebrations, two-time Truck Series Champion Todd Bodine will serve as Grand Marshal ahead of the Mission 176 on Friday, Aug. 8.
“Mission Foods has been an incredible partner to us at The Glen, so expanding that partnership into the NASCAR CRAFTSMAN Truck Series race felt like the perfect move,” said Dawn Burlew, President of Watkins Glen International. “Both Mission Foods and Watkins Glen are all about bringing people together, whether it’s through food or racing, and we’re honored to have them as part of our race weekends.”
Todd Bodine (Photo by Tim Nwachukwu | Getty Images)
Mission Foods has extensive involvement across the motorsport industry, yet their partnership for the NASCAR race weekend at Watkins Glen International was their first in the sport. The multi-year agreement between Watkins Glen International and Mission Foods, which began last year, kickstarted the tortilla company’s engagement in NASCAR.
Mission Foods began as a small tortilla factory in the San Fernando Valley of Los Angeles and is now the No. 1 tortilla manufacturer in the U.S., cooking up specialty tortillas, chips, baked products, snacks and more. Over the years, Mission has expanded across multiple countries and continents, becoming the global brand it is today.
We’re proud to serve as title sponsor for both the NASCAR CRAFTSMAN Truck Series and the NASCAR Xfinity Series races at Watkins Glen International,” said Juan Gonzalez, Mission Foods Chief Executive Officer. “This partnership reflects our commitment to delivering memorable experiences, creating meaningful connections with fans, and celebrating the high-energy spirit of NASCAR weekend at The Glen.”
The NASCAR race weekend at Watkins Glen International kicks off on Friday, Aug. 8 with the ARCA Menards General Tire 100 at The Glen followed by the NASCAR CRAFTSMAN Truck Series Mission 176 at The Glen. Then, Saturday, Aug. 9, fans can catch the NASCAR Xfinity Series Mission 200 at The Glen.
In all comes to a head on Sunday, Aug. 10, drivers in the NASCAR Cup Series will battle it out on the 2.45-mile road course in the Go Bowling at The Glen at Watkins Glen International.
For more details about the 2025 NASCAR race weekend at Watkins Glen International, please visit www.theglen.com.
About Watkins Glen International
Located within five hours and 300 miles of 25 percent of the U.S. population, Watkins Glen International is the premier road racing facility in North America, four-times voted “Best NASCAR Track” by readers of USA Today. Keep up with The Glen on Facebook, Twitter, and Instagram. For tickets, camping, and additional information, call 1-866-461-RACE or visit www.TheGlen.com and get all of the latest information by downloading the NASCAR tracks app at NASCAR TRACKS APP | WATKINS GLEN INTERNATIONAL
2025 Watkins Glen International Schedule
April 4-5 – Opening Weekend
June 12-14 – Historic Sportscar Racing
June 19-22 – IMSA Sahlen’s Six Hours of The Glen
June 27-29 – SCCA Majors Super Tour
July 11-13 – Trans Am Series
July 23-27 – Ferrari World Challenge
August 8-10 – NASCAR Go Bowling at The Glen
September 4-7 – SVRA Hilliard U.S. Vintage Grand Prix
2025 Watkins Glen International NASCAR Weekend Schedule
August 8 – General Tire 100 at The Glen ARCA Menards Series Race
August 8 – Mission 176 at The Glen NASCAR CRAFTSMAN Truck Series Race
August 9 – Mission 200 at The Glen – NASCAR Xfinity Series Race
August 10 – Go Bowling at The Glen – NASCAR Cup Series Race
About Mission Foods
MISSION®, owned by GRUMA, S.A.B. de C.V., is the world’s leading brand for tortillas and wraps. MISSION® is also globally renowned for flatbreads, dips, salsas and Mexican food products. With a presence in over 112 countries, MISSION® products are suited to the lifestyles and the local tastes of each country. With innovation and customer needs in mind, MISSION® focuses on the highest quality, authentic flavors, and providing healthy options that families and friends can enjoy together. For more information, please visit http://www.missionfoods.com/.
About NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Sprint Race, NASCAR Mexico Series, NASCAR Pinty’s Series (Canada), NASCAR Whelen Euro Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races annually in 12 countries and more than 30 U.S. states. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
Source: Watkins Glen international | NASCAR Communications