iHeartMedia’s RCS Worldwide has appointed former Audacy Chief Operating Officer Susan Larkin as its new President and CEO over seeing brands including RCS’s Zetta and GSelector products, Media Monitors, Mediabase and Florical Systems.
Larkin spent seven years at Audacy joining the company in 2017 as Regional Vice President and briefly served as San Francisco Market Manager before moving to New York in March 2018. She rose to COO in March 2020 through her exit in 2024. Larkin also spent nine years at Cox Media Group as Market Manager of the Orlando cluster including two as Regional VP also overseeing Jacksonville and also served as General Sales Manager for ABC Radio Minneapolis and National Sales Manager for Jacor Columbus OH during her career.
She commented, “RCS Worldwide sits at the intersection of creation, intelligence, analytics, and operations — a place where we can meaningfully expand what’s possible for our partners. I’m motivated by the opportunity to bring these capabilities together in ways that deliver clarity, smarter decisions, and stronger business outcomes. This organization has shaped the industry for decades, and I’m honored to help lead its next chapter — one defined by connection, innovation, and measurable impact.”
She will report to Katz Media Group CEO Mark Gray, who commented, “Susan is widely respected across our field for her strategic insight and her ability to lead complex organizations with steadiness and purpose. RCS Worldwide is already a powerhouse, and her leadership will build on that strength in meaningful ways. She sees the full arc of where audio, data, and broadcast technology are headed, and the broader landscape will benefit from her perspective.”
The company says the move marks a pivotal moment as the organization accelerates its leadership in audio creation tools, media intelligence, music analytics, and television operations technology. In her new role, Larkin will focus on strengthening the tools and systems that support client growth, with emphasis on shared measurement and cloud‑first product development to help clients move with greater speed and confidence.
She succeeds Philippe Generali, who retired in February.