Ahead of the 2024 season, we negotiated a landmark distribution agreement with WNYW FOX5 New York, the network’s first partnership with a women’s professional sports team, reaching more than 7.5 million households. Local viewership increased 129% year over year, leading to a multi-year extension. Then, in 2024, the Liberty set the WNBA’s all-time single-game gate revenue record, twice. And in 2025, we secured 52 corporate partners, 20 new to the WNBA, driving sponsorship revenue growth of more than 60% year over year.
