The S.F.-based bread company is the Mercury’s third jersey badge sponsor after partnering with Partake Foods and Flipper’s over the past two years. Mercury
The Mercury on Wednesday unveiled that Hero Bread “will be the team’s new official jersey badge partner during the 2026 season.” The S.F.-based bread company is the Mercury’s third jersey badge sponsor after partnering with Partake Foods and Flipper’s over the past two years. However, it will be the first partnership to be featured on the team’s new jerseys following a rebrand in November. Mercury President Vince Kozar said that this is the latest of the team’s “rotating badge platform.” The Hero Bread jersey badge “will make its debut on April 25” when the Mercury take on the Sky in South Dakota in the team’s first preseason game (ARIZONA SPORTS, 4/1).