MediaCo’s Sigma Audio Networks will distribute two of its in-house morning shows nationally.
Sigma will take over distribution and national advertising sales for “Don Cheto Al Aire” based at MediaCo’s “Que Buena 94.3/105.5” KBUA/KBUE/KEBN Los Angeles. Cheto had been distributed by Entravision. The company will also launch “Hot 97” WQHT New York’s “Mornings with Mero” hosted by The Kid Mero nationally. That show debuted on WQHT in January.
MediaCo Chief Revenue Officer Brian Fisher said, “This expansion reflects the growing demand for culturally relevant, personality-led audio at scale. By bringing leading franchises like Don Cheto and HOT 97 Mornings with Mero onto the Sigma platform, we are strengthening our ability to deliver both reach and impact for advertisers.”
Sigma Audio Networks President/CEO Elisa Torres stated, “Both Don Cheto and HOT 97 Mornings with Mero represent the type of content that drives audience engagement today—authentic, culturally connected, and built around strong personalities and teams. Through Sigma, we are scaling that content nationally across broadcast and digital platforms.”