The Liberty officially launched their 30th season brand campaign Wednesday ahead of the 2026 season. A “30 Seasons” throwback-inspired logo incorporates the orange torch from the Liberty’s original Lady Liberty primary logo with the team’s original blue colorway. A spot to commemorate the season sees comedians Devon Walker and Jenny Hagel debating the franchise’s all-time “Dream Liberty” starting five, as the conversation builds into a full-bar celebration of Liberty legends. Throughout the 2026 season, the campaign will feature commemorative merchandise, in arena giveaways, community events, theme nights and original storytelling. The Liberty are one of the WNBA’s three remaining original franchises (Liberty).
