(WLUK) — A new speed limit in a portion of Outagamie County is meant to snap drivers out of autopilot.

Outagamie County Recycling & Solid Waste posted its new speed limit signs on its property Monday.

The speed limit is set to an odd number: 17.3 mph.

Why 17.3? Because it makes you pause. It makes you look twice. And most importantly, it breaks that “autopilot” feeling we can all fall into when driving familiar routes.Comment with Bubbles

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Within the gates of Outagamie County Recycling & Solid Waste, officials say they have haulers, contractors and residents moving through daily. With so much activity, staying alert is key to keeping everyone safe.