Google is about to unveil Fitbit Air, a screenless fitness tracker with a $99.99 price tag, seven day battery life and a strong focus on AI powered health insights. The lightweight wearable strips away the display completely and instead leans into passive tracking, positioning itself somewhere between a classic Fitbit band and a WHOOP style recovery tracker.
The device had already leaked through teasers and celebrity appearances, but now we have pretty much all the information on what Fitbit Air is supposed to be (via Techradar). The company clearly wants a simpler kind of wearable, one that quietly collects health data without constantly buzzing, flashing or demanding attention.
It seems the official unveil is on May 7th. At least according to the company’s Instagram account.
A different direction for Fitbit
Fitbit Air tracks heart rate, steps, estimated calorie burn, blood oxygen and skin temperature. There is no display and no built in GPS. Instead, Google appears to be betting that many people no longer want another screen on their wrist.
That makes Fitbit Air very different from products like the Fitbit Charge 6 or Pixel Watch lineup. It also puts Google much closer to competitors such as WHOOP and the growing category of screenless fitness wearables.
The hardware itself sounds intentionally minimal. The tracker weighs 12 grams with the strap attached and only 5 grams without it. Battery life stretches to seven days and fast charging adds enough power for a full day of use in just five minutes.
The tracker stores seven days of minute by minute movement data along with one day of workout data before syncing everything to the companion app over Bluetooth.
Image from: Google via TechradarFitbit becomes Google Health
The more important part of this launch may actually be the software side. Google is rebranding the Fitbit app and Fitbit Premium into something called Google Health, continuing the gradual shift away from the Fitbit identity.
That includes a redesigned app experience built around Google Health Coach, an AI assistant powered by Gemini. According to Google, the assistant can use sleep data, heart rate trends, activity tracking and even meal photos to generate personalised recommendations.
The pitch is broader than fitness alone. Google says Health Coach can suggest training plans, sleep advice, recovery guidance, nutrition tips and injury recommendations based on the user’s goals and overall health profile.
In some regions, users may even be able to connect medical records into the system. That gives Google a much larger pool of data to work with than traditional fitness platforms typically use.
Image from: Google via TechradarSubscription optional, unlike WHOOP
One important detail is that Fitbit Air still works without a subscription. Buyers get three months of Google Health Premium included, but the tracker does not become useless once that expires.
That is a notable difference from WHOOP, where the hardware is tied tightly to the membership model. With Fitbit Air, users can still access the core tracking features without paying monthly fees. The subscription layer mainly unlocks the AI coaching side of the platform.
That could make Fitbit Air appealing to users who want passive tracking without fully committing to another recurring subscription. Granted, the software experience is very different from what you get on Whoop. Which is the main advantage of the other platform.
Google is revisiting an old Fitbit idea
There is also something slightly familiar about this whole approach. Early Fitbit devices were small, simple trackers that faded into the background. They counted steps, logged sleep and stayed out of the way.
Over the years, Fitbit gradually moved toward full smartwatch territory. Fitbit Air feels like Google reversing course a little and returning to the idea that wearable tech does not always need a bright screen attached to it.
Whether people actually want to move back toward invisible fitness tracking is another question. But after years of increasingly complicated smartwatches, Google clearly thinks there is room again for something simpler.
Specification
Google Fitbit Air
Price
$99.99
Weight
12 grams with strap
Weight without strap
5 grams
Display
None
GPS
None
Battery life
Up to 7 days
Charging time
90 minutes
Fast charging
5 minutes for 1 day use
Sensors
Heart rate, accelerometer, skin temperature, SpO2
Connectivity
Bluetooth
Water resistance
50 metres
Materials
Recycled plastic
Data storage
7 days minute by minute movement data, 1 day workout data
Subscription included
3 months Google Health Premium
App
Google Health app
AI assistant
Google Health Coach powered by Gemini
Strap options
Performance Loop, Active strap, Elevated Modern strap
Special edition
Stephen Curry branded strap