Park Place Technologies leads with efficient immersion cooling to enhance server performance globally.
HIGHLAND HEIGHTS, Ohio — Every day, people interact with data centers, often without even realizing it. Whether streaming a movie, scrolling through social media, checking email, using GPS, or making online purchases, all these actions rely on data centers. Add in Artificial Intelligence and the demand to keep the servers running is crucial. Cleveland based Park Place Technologies is getting the highest performance out of these machines.
Park Place is a global point of service warranty data center provider. CEO Chris Adams explains it this way, “If you think about your car, you have a five-year warranty. When it’s up, someone calls you, says, do you want us to extend it? We do that for data center gear.”
Like servers, which are basically a supercharged computer that stores and sends data to other devices. It’s what makes things like websites, apps, and online games work. Machines like these are a huge part of our everyday lives, keeping any and everything connected and running smoothly. And that demand is growing.
So, 3News visited the company’s new global headquarters in Highland Heights to see firsthand the latest innovation to keep the world computing.
“A.I. we hear that every single day. It’s becoming more and more pertinent with our daily life, whether it’s ChatGPT and you asking a question and it’s giving an answer, or you pulling out your phone just saying something and A.I. giving you an answer. A.I. is built off of high compute servers,” explains Jacob Lombardo, Enterprise Account Director and Senior for Liquid Colling Business Unit Global at Park Place Technologies.
Think hundreds and even thousands of servers in a room. With that much power things heat up quickly. The hotter it gets, the more performance drops. And the cost of keeping things cool is steep.
“Air cooling is not the most efficient,” said Lombardo. “However, when you go to a liquid lab, we’ll show you how liquid cooling is more efficient it is and helps the customer leverage 100% of the computing power.”
And Park Place is on the cutting edge of taking the heat off with immersion cooling. Techs remove fans and anything that has moving parts out of the server.
The computer is submerged into a special non-conductive fluid that circulates the heat away and allows the servers to run at 100%, 100% of the time.
“You got the liquid, you got the tank itself or the rack, and then you got the servers that are racked accordingly within the particular tank,” said Lombardo.
The result lower energy costs, quieter operations and a much smaller carbon footprint. It’s a method that’s taking off, right out of Highland Heights to the world.
“We’ve got the global team that’s able to do it, provide the capabilities to customers in Cleveland, Ohio, to Houston, Texas, to London, UK to, you know, Rio de Janeiro all the way to Singapore as well,” said Lombardo.