Initial renderings have been revealed for a major renovation of the historic Jewelers Building at 35 East Wacker Drive in The Loop. The now 100-year-old structure sits along the Chicago River at the intersection with North Wabash Avenue and is known for its multi-tier design, matching cupolas, and for appearing in various movies over the years.

Rendering of Jewelers Building night lighting via CRG
The 40-story tower reaches 502 feet into the skyline in a Beaux-Arts style, originally featuring an innovative interior vehicle elevator. Since then, it has seen many lives and was most recently purchased in 2024 by developers Prime Group and CRG. CRG, the development arm of St. Louis-based Clayco, and Prime Group both maintain large offices in the tower, which is currently 63 percent leased.

Rendering of Jewelers Building lobby bar via CRG
Now, the two have announced a $25 million makeover in order to attract new tenants. These plans call for a new lobby bar open to the public, a high-end restaurant, a rooftop bar on the 25th floor set back within two of the historic cupolas with private tables, an expanded fitness center, a conference center with a coworking lounge, and more.

Rendering of Jewelers Building cupola tables via CRG
Additionally, the team plans to revamp the building’s exterior lighting package in order to fully illuminate the structure and make a statement at night, as seen in the renderings above. The team has also said any plans to convert part of the structure into a hotel have been tabled, according to Crain’s. The renovations and new features are expected to open in 2027.
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35 E Wacker Drive CRG Jewelers Building The Loop The Prime Group