Thu, July 9, 2026 at 3:28 PM UTC
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The increase in influencers getting invited to major sporting events is becoming a big topic of contention among sports fans online, and Alix Earle’s recent outing at The Wimbledon Championships has sparked yet another firestorm of conversation.For context, Wimbledon is unanimously the most prestigious tournament on the tennis calendar, and, in turn, a highly coveted seat on Center Court comes with a lot of etiquette, including how much noise you make, when you move, and what you wear.
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While there’s a strict dress code for players and anyone sitting in the Royal Box, general spectators can technically wear whatever they want. However, those watching on Center Court are strongly encouraged to wear summery, smart-casual attire — which brings us to Alix.
@alixearle / Viatiktok.com
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Alix traveled to London to attend Day 9 of the tournament in what she described as a “princess”-esque three-piece look. It consisted of an ivory corset top, a lacy draped mini skirt, and a matching button-up jacket. She paired the ensemble with black sunglasses, pointed stiletto heels, and a nude colored bag. You can see her show off the full outfit in this TikTok.
@alixearle / Viatiktok.com
Now, there is absolutely no denying that Alix looked beautiful. However, the general consensus in the comments section of her TikTok was that the outfit was “way too much” for a day out at Wimbledon. Her look has also gone viral on X, too, amassing over 5.7 million views on one post.
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For what it’s worth, Alix — who seemingly attended as a guest of one of Wimbledon’s main sponsors, Evian — wasn’t too far off. The Wimbledon fashion vibe is definitely more formal than at other tennis grand slams, like the US Open, so I can definitely see what she was going for with the elegant, elevated look. Typically, Center Court spectators (who aren’t sitting in the Royal Box) opt for classic, flowy summer garden-party attire, such as light tailored trousers, long summer dresses, and linen. Lots of linen. See below for some great examples from a few of this year’s other celebrity guests, like Sienna Miller, Niall Horan, and Amelia Woolley.
Karwai Tang / Getty Images, Neil Mockford / Getty Images
Notably, Alix’s sister, Ashtin, also appeared in the TikTok, and people in the comments couldn’t help but feel that Ashtin — who wore a white mini dress with red and blue detailing — understood the assignment a little better. (Alix even liked one of these comments!)
@alixearle / Viatiktok.com
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The response to Alix’s apparent fashion faux pas was pretty intense; however, it seems she’s taken it in her stride. On July 8, she took to Instagram to share a roundup of photos from her day at the tennis, captioning it: “Off to Bridgerton .. I mean Wimbledon,” which was presumably a cheeky reference to commenters who suggested she looked fit for a cameo on the popular Netflix series.You know what, Alix? You handled that like a pro. Same time again next year?
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