Shark Tank India has opened registrations for its sixth season on Sony LIV, announcing the news with the launch of a new campaign titled ‘Dreaming is Easy, Building is Hard’.
The campaign focuses on the realities of entrepreneurship, highlighting that building a business requires consistent effort, resilience and execution beyond having an idea. Through a conversation-driven film, it contrasts the comfort of staying in familiar territory with the challenges of pursuing entrepreneurial ambitions.
Over five seasons, Shark Tank India has become a platform for founders to present their businesses, secure investments and reach wider audiences. The show has also contributed to bringing startup and entrepreneurship conversations into the mainstream.
Season 6 is co-powered by Lahori Zeera and L’Oréal Paris, with White Gold and Lal Sweets as partners. The show is inviting applications from entrepreneurs with scalable business ideas and strong fundamentals.
Registrations are now open exclusively on Sony LIV.