The refreshed brand is anchored by the essence “Together We Rise,” representing 41 teams, 41 countries and millions of fans united through competition, national pride and a shared passion for football.
Inspired by the shape of the Concacaf Nations League trophy, the new brandmark uses ascending forms to reflect progress, opportunity and the journey of teams across the competition. Its circular structure symbolizes the unity of Concacaf’s 41 Member Associations, while the interconnected elements represent the pathways of growth across the leagues.
The new visual system also introduces distinct identities for League A, League B and League C, ensuring each league has its own recognizable presence while remaining connected to one unified Concacaf Nations League brand. The system will be implemented across competition assets, matchday presentation, broadcast, digital, social, commercial and finals-related platforms.
The refreshed identity reflects the core purpose of the Concacaf Nations League: to improve the quality of football in the region through continuous, official competition, while promoting access, unity and opportunity for every Member Association.
The new brand will debut across Concacaf Nations League platforms and competition assets beginning with the 2026/27 edition.