Track the Prices That Actually Affect You
The government tracks the economy in various ways — from jobs created or lost to the price of lumber. It is almost never clear how any of that relates to your own financial situation. Seriously, lumber?
Even the Consumer Price Index, which does factor in the prices of things like personal care and clothing, doesn’t necessarily emphasize those categories. That is strange, considering that the vast majority of people who make consumer spending decisions in the U.S. and worldwide are women.
Women make hundreds of financial microdecisions every week, budgeting for childcare and healthcare, weighing the price of a new dress for work vs. one to wear to that wedding, not to mention a product to address what’s happening with your face and a spray TikTok said would get the stain off the couch.
No one is tracking the cost of these things in a way that’s visible and helps women make smart choices.
So we made it visible. The SkimmDex provides a snapshot of the real cost of living when you’re not an anonymous “consumer” — you’re the household CFO, a planner, a provider, and someone who has to present a certain way to be taken seriously. The SkimmDex tracks the cost of living when you’re a woman, to inform the financial decisions you’re actually making.