In time for World Mental Health Day on October 10, Maybelline New York introduced the latest chapter of the brand’s global mental health program, Brave Together.
“Together We’re Brave” spotlights the connections that help people navigate anxiety, depression, and other mental health challenges and celebrates the loved ones who stand beside them when they need it most.
Through “Together We’re Brave,” Maybelline New York aims to support the support system itself, equipping people with the awareness and encouragement needed to show up for those they care about.
This year, Maybelline New York will continue to work alongside the National Alliance on Mental Illness (NAMI) to raise awareness, expand access to resources, and encourage conversations around mental health here in the U.S.
Sandrine Jolly, Global Brand President, Maybelline New York, said:
“At Maybelline New York, we know that mental health journeys are rarely traveled alone. With ‘Together We’re Brave,’ we’re expanding the conversation around mental health to also recognize the people who stand beside us during life’s most challenging moments. By sharing these stories, we hope to inspire more open conversations and remind people that it is brave to reach out, whether for yourself or someone you care about.”
This year’s campaign uses real-life, heartfelt stories featuring mothers and daughters, best friends, and other meaningful duos. These videos highlight the transformative role of connection while encouraging people to seek support for themselves or someone they care about.
Since launching in 2020, Brave Together has supported partnerships with more than 45 nonprofit organizations across 37 countries and contributed nearly $10 million toward mental health initiatives globally.
Through “Together We’re Brave,” Maybelline New York continues its commitment to increasing awareness, reducing stigma, and helping more people access the support they need.