Suppliers blame premium handsets’ price hike for weaker consumer uptake
The iPhone 18 Pro was launched in September, but its reception from consumers is reported to be cooler than expected, with a higher price tag a factor. © Getty Images
LAULY LI and CHENG TING-FANG
October 9, 2026 14:58 JST
TAIPEI — Apple has told some of its suppliers to cut production of components for its newly launched iPhone 18 Pro and iPhone 18 Pro Max, after soaring memory chip costs forced price increases that have dampened consumer demand.