North Carolina Tar Heels star Caleb Wilson has a new, massive NIL deal. The forward has reportedly signed a multi-year and multimillion-dollar shoe deal with New Balance.
Caleb Wilson came to North Carolina as a five-star recruit in the Class of 2025. He was the fifth-ranked player nationally and the second-ranked power forward in that recruiting cycle. Now, Wilson is widely projected to be a lottery pick in the 2026 NBA Draft.
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A native of Atlanta, Wilson played his high school basketball at Holy Innocents’ Episcopal School in Sandy Springs. There, he was a McDonald’s All-American and Mr. Georgia Basketball in 2025. He would average 21.6 points, 11.1 rebounds, 5.0 assists, 3.6 blocks, and 2.1 steals per game on his way to helping win a state championship.
Caleb Wilson is currently ranked 80th in the On3 NIL 100. That’s a rating of the NIL value of athletes across sports, including both college and high school athletes. He is also ranked 30th among college basketball players in NIL valuation.
The On3 NIL Valuation is the industry’s leading index that sets the standard market NIL value for high school and college athletes. A proprietary algorithm, the On3 NIL Valuation establishes the overall NIL market and projected 12-month growth rate for an Athlete by measuring two categories: Roster Value and NIL.
The majority of dollars athletes earn is based on their Roster Value. Roster Value collects data from all school collectives, players, and representatives using a proprietary Roster Management algorithm. NIL value measures the licensing and sponsorship market through exposure and social media influence. Roster Value and NIL combine to create the overall On3 NIL Valuation.
This story will be updated.