Highest-Paid Tennis Players 2025: Sinner, Alcaraz Combine for $100M+

For two decades, men’s tennis was defined by the Big Three of Novak Djokovic, Roger Federer and Rafael Nadal, who won a combined 66 out of 81 Grand Slam events between 2003 and 2023.

Men’s tennis has entered a new era: the Big Two.

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Between them, Jannik Sinner and Carlos Alcaraz have won the last seven Slams and arrive in New York as massive favorites to make it eight straight at the U.S. Open. This week, they met in a tour final for the fourth time in 2025, but Sinner was forced to retire mid-match against Alcaraz in the Cincinnati Open.

The razor-thin margin between the two also applies to their bank accounts. Sinner is the world’s highest-paid tennis player at $52.3 million, a tick ahead of Alcaraz ($49 million) over the past 12 months from prize money, endorsements, bonuses and appearance fees, based on Sportico estimates.

Rounding out the top five are Coco Gauff ($35.2 million), Aryna Sabalenka ($25.4 million) and Djokovic ($24.4 million).

Djokovic ($189 million), Nadal ($135 million) and Federer ($131 million) are the all-time leaders in prize money, with Andy Murray fourth and more than 50% behind Federer. Alcaraz already ranks sixth at $48.5 million, despite just turning 22 in May. Sinner turned 24 last weekend and ranks eighth all-time at $46.3 million.

Prize money on the tour and at the Grand Slams has jumped in recent years, including this year’s $90 million U.S. Open prize pool, a 57% increase versus six years ago; the men’s and women’s champions are set to bank $5 million apiece. Alcaraz’s Cincy win pushed his 2025 prize money over $10 million for the fourth straight year—only Djokovic has more $10 million seasons at nine.

However, as the Big Three showed, the most significant money in tennis is earned off the court. Credit the sport’s global nature and the demographics of tennis fans that sponsors want to tap into with their high disposable incomes. Alcaraz earned an estimated $36 million from sponsors and appearance fees over the past 12 months, three times his prize money, and tops in the sport. The Big Three earned an estimated $1.9 billion off the court since turning pro, four times their cumulative prize money.

Alcaraz has been tabbed as tennis’s next great star by sponsors. Nike redid his deal in 2023 and pays him more than $10 million a year, including bonuses. Other partners include LVMH, Rolex, BMW, Babolat, Calvin Klein, ISDIN sunscreen and Brazil’s Itaú Unibanco. His latest deal is with French food giant Danone to pitch its brands, including Evian, which has a heavy presence in tennis.

Sinner has more than 10 endorsement partners, including Nike, Lavazza, Head, Rolex, De Cecco and L’Oréal. They all stuck with him after a three-month ban this year for a pair of positive tests in 2024 for the banned anabolic steroid Clostebol. The reduced sentence came as doping agencies accepted his explanation that he was tainted by his physiotherapist, who used a healing spray on a cut on his hand before he gave Sinner a massage.

Over the last 12 months, the Italian pro earned $27.3 million in prize money, including his $5 million payday for winning the Six Kings Slam exhibition tournament in Saudi Arabia, which also included a seven-figure appearance fee. Sinner’s winnings are more than two times those of Alcaraz, who ranks second at $13 million.

Gauff highlights four women in the top 10. Tennis remains the only major professional sport where women stack up near par alongside men on the pay scales. WTA Tour prize money trails the ATP, but the money is the same at the Slams and Masters 1000 events. On the sponsor front, five women earned at least $10 million off the court, including Naomi Osaka, who just missed the top 10. Four active men made $10 million.

The 21-year-old Gauff is on track to be the world’s highest-paid female athlete for the third straight year—she finished ahead of skier Eileen Gu in 2024. In April, Gauff announced she was going out on her own with the launch of Coco Gauff Enterprises in conjunction with talent firm WME to manage her career. WME will represent and support the new enterprise, but it does not have any ownership in the business. She had been a client of Roger Federer’s Team8 agency, which represented Gauff since she turned pro in 2018 at the age of 14.

Gauff’s most lucrative endorsement deal is with New Balance. The Boston-based brand first signed her when she was 14 and redid the contract in 2022 to make it one of the richest in the women’s game. Her deep endorsement portfolio also includes L’Oréal, UPS, Head, Barilla, Baker Tilly, Bose, Rolex and juice brand Naked.

The biggest mover among the highest-paid tennis players is Zheng Qinwen, who finished well outside the top 10 last year and now ranks sixth at $22.3 million. Her prize money tripled in 2024 to $5.6 million, but her biggest surge was off the court.

Zheng won a pair of WTA events in 2024 and reached the finals in three others, including the Australian Open, but her big breakthrough was in Paris at the Olympics. She became the first Asian tennis player, male or female, to win an Olympic gold in singles, triggering major bonuses from sponsors and a flood of new deals thanks to an endorsement landscape in China that is a gold mine for breakthrough athletes.

Overall, the 10 highest-paid tennis players earned $272 million, up 11% over last year’s tally. The breakdown is 35% from prize money and 65% from endorsements, bonuses and appearance fees. Athletes from eight different countries made the cut. The earnings reflect the 12 months from September 2024 through August 2025, and the prize money component includes the ATP bonus pool. Sportico estimated off-court earnings through conversations with those familiar with tennis endorsement deals. The figures are all before taxes and any agent fees.

The 10 Highest-Paid Tennis Players in 2025

1. Jannik Sinner: $52.3 million

Prize Money: $27.3 million | Endorsements: $25 million | Age: 24

If Sinner had converted one of his three match points in Paris and his Wimbledon win held, we’d be talking about a non-calendar-year Grand Slam—and a chance at a calendar-year one during the U.S. Open, where he is a slight favorite (+110) over Alcaraz (+145), per Draft Kings. Djokovic is next at +1200.

2. Carlos Alcaraz: $49 million

Prize Money: $13 million | Endorsements: $36 million | Age: 22

Alcaraz’s French Open win made him the third-youngest man to win five major titles, after Björn Borg and Nadal. The Spanish tennis ace can command as much as $2 million for exhibitions.

3. Coco Gauff: $35.2 million

Prize Money: $12.2 million | Endorsements: $23 million | Age: 21

In November, she defeated Zheng in the WTA Finals in Riyadh, Saudi Arabia, and earned $4.8 million for the title. It was the biggest payout ever for a women’s tennis event but will be topped at the 2025 U.S. Open.

4. Aryna Sabalenka: $25.4 million

Prize Money: $12.4 million | Endorsements: $13 million | Age: 27

In January, the Belarus-born Sabalenka joined Evolve, the sports agency launched in 2022 by Osaka and her agent, Stuart Duguid. Her point total as world No. 1 is 30% ahead of Iga Swiatek. Sabalenka’s 3.3 million Instagram following is tops among active women’s tennis players.

5. Novak Djokovic: $24.4 million

Prize Money: $4.4 million | Endorsements: $20 million | Age: 38

In May, he won the Geneva Open for his 100th ATP singles title, a threshold reached only by Jimmy Connors and Federer among men during the Open era. He is the first to win at least one ATP title 20 straight years. Djokovic is nearly a decade older than anyone else among the top 10 earners.

6. Zheng Qinwen: $22.2 million

Prize Money: $5.2 million | Endorsements: $17 million | Age: 22

As China’s top player, Zheng has been on the radar for marketers and had deals with Nike, Wilson, Gatorade, McDonald’s, Rolex and Alipay ahead of her Olympics win. The gold medal though, set her up for new deals with Lancome, Audi, Dior, Vivo and more. Her off-court earnings should top $20 million in 2025.

7. Iga Swiatek: $21.9 million

Prize Money: $8.9 million | Endorsements: $13 million | Age: 24

Swiss sneaker brand On made her and Ben Shelton their signature athletes in tennis in 2023 when On launched its first tennis apparel. The Polish-born Swiatek has been world No. 1 for a total of 125 weeks, which leads active players and is seventh all-time.

8. Francis Tiafoe: $14.1 million

Prize Money: $3.1 million | Endorsements: $11 million | Age: 27

Tiafoe signed a huge deal with Lululemon that kicked off in 2025. It continues a trend of new apparel partners, such as On, entering the space long dominated by Nike and Adidas. The latest is Vuori, which just signed British star Jack Draper, ranked No. 5 in the world.

9. Alexander Zverev: $14 million

Prize Money: $10 million | Endorsements: $4 million | Age: 28

Zverev has been entrenched for the past year among the top four players in the world. Adidas makes up most of the off-court income for the German pro, whose sponsor profile has been dinged by multiple domestic abuse allegations.

10. Taylor Fritz: $13.9 million

Prize Money: $9.4 million | Endorsements: $4.5 million | Age: 27

It has been a breakout year for Fritz. The American made the finals of the 2024 U.S. Open, and afterwards reached a career-high ranking of No. 4 in the world, where he stands now. He swapped his Nike apparel deal for Boss in 2024 and has deals with Rolex, Head, Dobel Tequila, Chipotle, La Roche-Posay and Motorola.

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Highest-Paid Tennis Players 2025: Sinner, Alcaraz Combine for $100M+

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