The Pixel 10 series is officially here, and while they might appear pretty similar to last year’s models, looks can be deceiving. From a more powerful, more efficient Tensor G5 chipset to a 5x telephoto on the base model — not to mention Pixelsnap and all of the AI skills you can handle — this is a much larger launch than first impressions might imply. If you’re looking to pre-order one of Google’s new smartphones, there are plenty of places to score a deal, either through retailers or through your carrier.
Who has the best offer?
If you’re looking to trade in your old device, Google is probably going to deliver the best rates you’ll find outside of some very specific carrier deals. Last year’s Pixel 9 Pro XL, for example, will save you $600 on its successor, cutting that $1,200 price tag in half. Don’t go in expecting you’ll need one of Google’s most recent Pixels to save cash, though. In some ways, the best bargains are actually found on older devices. $500 for the Pixel 8 Pro and $425 for the Pixel 7 Pro are pretty excellent deals, for example, specifically when you factor in 2-3 years of use.
Here’s a round-up of what trading in a Tensor-powered Pixel can save you. Values appear the same regardless of which device you’re buying, as well as the storage allotment in the phone you’re trading in.
Advertisement – scroll for more content
Pixel 9 Pro Fold$760Pixel 9 Pro XL$600Pixel 9 Pro$550Pixel 9$400Pixel Fold$500Pixel 8 Pro$500Pixel 8$350Pixel 8a $250Pixel 7 Pro$425Pixel 7$300Pixel 7a$200Pixel 6 Pro$350Pixel 6$250Pixel 6a$150
Non-Tensor Pixels can also be traded in, dating back to the very first Pixel from 2016, which nets you $110 in value. Not bad for a 9-year-old phone!
Google also accepts trade-ins from Apple, Samsung, as well as older OnePlus devices and a single Motorola phone. Largely speaking, these devices don’t deliver quite the same value. Here’s a small sampling; visit Google’s online store to view the entire list.
iPhone 16 Pro Max$799iPhone 16$550iPhone 14$425Galaxy Z Fold 6$625Galaxy Z Flip 6$350Galaxy S25 Ultra$650Galaxy S24$360Moto edge+ 5G UW$28OnePlus 10R$115OnePlus 10 Pro$180
Google is also giving store credit to anyone who purchases unlocked Pixel 10 series devices through Sept. 4th. While you can’t use that credit on your Pixel upfront, you’ll be able to spend it on accessories and other future purchases.
$350 in store credit for the Pixel 10 Pro Fold
$200 in store credit for the Pixel 10 Pro or Pro XL
$100 in store credit for the Pixel 10
Best Buy
I’ve always been a big fan of pre-ordering smartphones through Best Buy, since in-store pickup eliminates that dreaded “where’s my delivery?” feeling that inevitably arrives on launch day. Shoppers can save up to $760 when buying the Pixel 10 Pro Fold, or up to $600 on the non-foldable Pixel 10 trio, with a qualifying trade-in. Best Buy will also give you an e-gift card after you cash out, with the value depending on which device you pick:
$100 gift card for Pixel 10
$200 gift card for Pixel 10 Pro and Pro XL
$350 gift card for Pixel 10 Pro Fold
There’s no trade-in required to get those gift cards — they come with every Pixel 10 pre-order.
Amazon
As usual, Amazon doesn’t do trade-ins for smartphone launches, but you can still pick up any of the three non-foldable devices from here. That’s particularly useful if you have a pile of Amazon gift cards burning a hole in your pocket, but don’t expect to save any serious cash here until the holidays.
The Pixel 10 Pro Fold isn’t on Amazon yet, but you can still pick up its predecessor for $1,099 if you’re looking to save some cash.
Verizon
Outside of Google, carriers are probably going to be your best bet for saving some cash on the Pixel 10 series. Verizon is offering the Pixel 10 Pro for free or $1,000 off the Pixel 10 Pro XL or Pro Fold when trading in a qualifying Google, Apple, Motorola, or Samsung device. Unfortunately, you’ll need to be on an Unlimited Ultimate line for any of these deals, Verizon’s most expensive plan currently offered.
Verizon customers can also score six months of Google’s AI Pro plan for free when purchasing any Pixel 10 device on an Unlimited Ultimate or Unlimited Plus line. After that initial period, you can keep your plan around for $10 per month rather than $20.
Verizon is also the only network carrying the Pixel 10 Pro Fold at launch, if you’re into that sort of thing.
AT&T
AT&T customers can pick up a Pixel 10 Pro or Pro XL for free with a trade-in of any Pixel in any condition, provided they’re on an eligible plan — the company’s Value and prepaid offerings are not eligible, and the fine print specifically calls out plans starting at $76/month before discounts. If you’re on an Unlimited plan, you’ll probably be set. AT&T is also offering the regular Pixel 10 for $8 per month on any Unlimited plan, no trade-in required.
The carrier is also offering 50% off Pixel accessories when purchasing your phone, a perfectly enticing offer if you’re really feeling Pixelsnap.
T-Mobile
T-Mobile customers can get a free Pixel 10 Pro or $1,000 off a Pixel 10 Pro XL when trading in an “eligible” device on its Experience Beyond plan. The regular Pixel 10 is available for free when adding a line or trading in an eligible device on “most” plans, which includes Essentials.
T-Mobile also now owns UScellular stores, where new and existing subscribers can save $300 on the Pixel 10 or $450 on the Pixel 10 Pro or Pro XL.
Xfinity Mobile
If you’ve swapped to Xfinity Mobile, you can save up to $1,000 off the Pixel 10 Pro XL or Pro Fold with an “eligible” trade-in, or $400 off any Pixel 10 without one. That’s one of the rare Pixel 10 Pro Fold deals this time around, as well as a pretty solid price for anyone who doesn’t have an older device for exchange.
Boost Mobile
For the first time, Boost Mobile is carrying Google’s non-folding trio, and it’s delivering some pretty decent deals if you’re willing to sign up for the brand’s $60/month Unlimited Premium plan. Shoppers can grab the Pixel 10 for $300, the Pixel 10 Pro for $400, or the Pixel 10 Pro XL for $500, all without a trade-in.
Update 8/22: Added Boost Mobile
FTC: We use income earning auto affiliate links. More.