Apple’s new iPhone 17 models are proving to be more popular than their predecessors over the first pre-order weekend, both in terms of production and delivery times, but major questions remain about the success of the iPhone Air, according to Apple analyst Ming-Chi Kuo.
In a new post on X, Kuo said that preorder demand for the ‌iPhone 17‌ lineup has outpaced last year’s iPhone 16 models. ‌iPhone 17‌, 17 Pro, and 17 Pro Max production for the third quarter of this year is approximately 25% higher than their predecessors last year, alongside stronger pre-order demand across all three models. The iPhone 17 Pro Max remains the most in-demand model; production is approximately 60% higher than that of the iPhone 16 Pro Max.
The ‌iPhone Air‌ is the only model of the four new devices that is readily available at launch. While this superficially suggests even weaker demand than the ‌iPhone 16‌ Plus saw last year, Kuo noted that production of the ‌iPhone Air‌ is set to be approximately 3x higher than that of the ‌iPhone 16‌ Plus.
He added that there is no direct historical comparator for its positioning in the lineup, making it hard to assess how it will perform at this early stage. Kuo speculates that while the ‌iPhone Air‌ “doesn’t look compelling on paper,” the in-store hands-on experience could succeed in convincing customers to buy the device.
Popular Stories
Here’s When iOS 26 Rolls Out Today in Every Time Zone
Today’s the day! Apple is about to release iOS 26, which will deliver the biggest redesign since iOS 7 and bring a range of new features and improvements to iPhones worldwide. It’s Apple’s biggest software update of the year, and Apple announced at last week’s iPhone event that it will be releasing iOS 26 sometime today – Monday, September 15. Based on past releases, the update is likely…
Apple Reportedly Plans to Launch These 10 Products in ‘Coming Months’
Apple’s annual September event is now in the rearview mirror, with the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, Apple Watch Series 11, Apple Watch Ultra 3, Apple Watch SE 3, and AirPods Pro 3 set to launch this Friday, September 19. As always, there is more to come. In his Power On newsletter today, Bloomberg’s Mark Gurman said Apple plans to release many products in the…
Apple’s New N1 Chip in iPhone 17, iPhone 17 Pro, and iPhone Air Has a Wi-Fi 7 Limitation
The latest iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models are equipped with Apple’s all-new N1 chip for Wi-Fi 7, Bluetooth 6, and Thread connectivity. However, the chip has a Wi-Fi 7 bandwidth limitation. According to FCC documents reviewed by MacRumors, the N1 chip in all of the new iPhone models supports up to 160 MHz channel bandwidth for Wi-Fi 7, short of the…
Didn’t Pre-Order a New iPhone Yet? Here’s How Long the Wait is Now
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began at 5 a.m. Pacific Time in the U.S. and many other countries today. If you have yet to place a pre-order, you might face a longer wait now, depending on your desired configuration. As of shortly after 6 a.m. Pacific Time today, nearly all iPhone 17 Pro Max configurations on Apple’s online store in the U.S. are facing …
AirPods Live Translation Blocked for EU Users With EU Apple Accounts
Apple’s new Live Translation feature for AirPods will be off-limits to millions of European users when it arrives next week, with strict EU regulations likely holding back its rollout. Apple says on its feature availability webpage that “Apple Intelligence: Live Translation with AirPods” won’t be available if both the user is physically in the EU and their Apple Account region is in the EU….
iPhone 17 Models Launch on September 19 With These New Features
Apple will launch its new iPhone 17 lineup and ultra-thin iPhone Air in stores on Friday, September 19, and the company has already shown off the new devices at its fall event, which ran with the the tagline “Awe dropping.” The iPhone 17 series brings a host of new features and enhancements. Here’s a rundown of the biggest upgrades and changes: iPhone 17 Display Changes The iPhone…
iPhone Air and iPhone 17 Pro Now Facing Extended Delivery Estimates
iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air pre-orders began on Friday in the U.S. and many other countries. iPhone 17 Pro Max delivery estimates quickly slipped beyond the Friday, September 19 launch day for those who had yet to place an order, and now the rest of the new models have started to follow suit. As of shortly after 11:30 a.m. Pacific Time today, select iPhone 17, …
iPhone 17 and iPhone 17 Pro Models Are eSIM-Only in These Countries
Apple continues to phase out the physical SIM card tray on iPhones, with the latest models relying solely on eSIM technology in more countries. The new iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max support eSIMs only in these countries and regions, according to Apple: Bahrain Canada Guam Japan Kuwait Mexico Oman Qatar Saudi Arabia United Arab Emirates Un…
Skipping the iPhone 17 Pro? Here’s What’s Rumored for iPhone 18 Pro
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead. If you are skipping the iPhone 17 Pro and want to know about what to expect from the iPhone 18 Pro models, we have recapped a few of the key rumors below. Under-Screen Face ID In April 2023, display industry analyst Ross Young shared a…